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With New "Baby Inside" Spot, Evian Once Again Cracks the Online Video Ad Code
Evian has released its latest online video ad - "Evian Baby Inside" this week, and once again it has cracked the code on executing a memorable, engaging, and likely-to-go-viral campaign. Baby Inside follows Evian's hugely successful "Roller Babies" ad from 2009 which has already racked up over 38 million views on YouTube. Both ads are part of Evian's "Live Young" theme and were created by the agency BETC Euro RSCG.
In the new Baby Inside campaign, a series of adults are shown dancing while wearing white T-shirts imprinted with the body of one of three different babies on them. By using stop-action and quick cuts, the viewer's eye quickly acclimates to the adult heads becoming one with the babies' bodies. It's very compelling concept and the catchy soundtrack further embellishes the experience.
Categories: Advertising
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Join Us At VideoSchmooze on May 18th at Gstaad in NYC
Please join us for the next "VideoSchmooze" networking event, on Wed., May 18th, from 6-9pm at Gstaad, a cozy, chic lounge in New York City's Flatiron District at 43 West 26th Street.
This VideoSchmooze event will provide warm-up networking and a sneak peek of the ELEVATE: Online Video Advertising Summit, on Tues., June 7th. The evening is free to all attendees and will include light food and a cash bar. It will
be networking-only, with no formal program planned. If you're looking to meet up with executives from brands, agencies, content publishers, technology providers and other executives in the online video industry, VideoSchmooze is a perfect opportunity. See you there!
Many thanks to Kantar Video and The Fortex Group for hosting this VideoSchmooze event.Categories: Events
Topics: VideoSchmooze
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Five More Industry Leaders Partner with ELEVATE: Tremor Media, FreeWheel, YuMe, Collective and The Fortex Group
I'm pleased to share news this morning that five more leading companies in the online video industry have partnered with ELEVATE: Online Video Advertising Summit on Tuesday, June 7th, in NYC: Tremor Media (Title
Partner), FreeWheel and YuMe (Premier Partners), Collective (Exhibitor Partner) and The Fortex Group (Marketing Partner). Each of these companies has distinguished itself in its own way, and we are delighted to have their support for ELEVATE. We are working closely with each of these companies to integrate their CEOs into appropriate sessions at ELEVATE where they will share insights and best practices.
We are making great progress with ELEVATE and the program is continuing to take shape. Our partners - and others in the industry - are providing terrific input on the program, and we'll be announcing high-profile participants in the days and weeks ahead. Plus, keep an eye out in the coming days for the official release of the Will Richmond/Marc Sternberg ELEVATE video, sure to be a viral hit. And for a sneak peek of what to expect at ELEVATE, please join us on May 18th for our "VideoSchmooze" networking event at Gstaad in NYC in partnership with Kantar Video and The Fortex Group.
Categories: Events
Topics: Collective, ELEVATE, FreeWheel, The Fortex Group, Tremor Media, YuMe
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Guess What? This Cord Cutter Family Story Has a Happy Ending for The Cable Company
Today VideoNuze features a guest post from Ephraim Cohen, founder and managing partner of The Fortex Group, a public relations firm with many clients in the online video and social media industries. Ephraim has also become a good friend through his firm's work on past VideoSchmooze events and the upcoming ELEVATE conference.
As a VideoNuze reader, Ephraim was inspired to think about and share his own family's experience and changing behaviors with video. As you read it, you'll no doubt get the sense that this is still an early adopter's behavior pattern, with some technical knowledge required to make everything work. However, to me, a key takeaway is that for entertainment-only consumers, expanding choice will inevitably cause them to consider their video options and seek better experiences. Even more important, as Ephraim explains, this can actually be a surprisingly good thing for cable operators which ready to adapt to these new realities. Read on to learn more.
Guess What? This Cord Cutter Family Story Has a Happy Ending for The Cable Company
by Ephraim Cohen
Sure, my home is a virtual consumer electronics lab - all the major game consoles on one main TV, two Rokus, Android and iOS devices and other gadgets. But other than me, we are, tech-wise, a normal family with three youngsters. So cutting the cord had to work for everyone, not just me.
And everyone is happy, mainly due to a well-designed system by our main OTT platforms, Roku and the Playstation 3, and viewing habits built around video-on-demand. Even our three year-old knows how to find her show using the Roku remote to watch the same Garfield over and over and over and over.
Categories: Cable TV Operators, Devices
Topics: Cablevision, The Fortex Group
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Here's the Most Innovative Video Ad To Run On YouTube So Far
As brilliant as the video ads on YouTube were for Tipp-Ex and Sylvester Stallone's "The Expendables," it's time to crown a new champion as the most innovative video ad yet on YouTube - Desperados Tequila Flavored Beer (right, I'd never heard of the product either). I stumbled on this one yesterday (gotta love those random tweets on TweetDeck!) and the ad raises the bar once again for the rest of the market. I'm not going to spoil the fun, but suffice to say there are some great head-fakes and really well-done interactivity.
Desperados is further proof of how tantalizing online video advertising is for brands ready to think out of the box and engage their target audiences in completely unexpected ways. Over the last few weeks, as part of the planning for ELEVATE: Online Video Advertising Summit on Tues., June 7th in NYC, I've been talking to a lot of executives in the online video ecosystem and what I consistently hear is the genuine desire by brands and agencies to learn how to do breakthrough creative, at scale, in the bustling new medium of online video.
Categories: Advertising
Topics: Desperados Tequila Flavored Beer, The Expendables, Tipp-Ex, YouTube
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Complimentary Webinar: Unlocking the Value of Video Content Libraries
Please join me for a complimentary webinar on Tuesday, May 3rd at 11am PT / 2pm ET, as Colin Dixon, senior partner at research firm The Diffusion Group, Mark Lemmons, CTO of Thought Equity Motion and I discuss how media companies can unlock the tremendous value in their video content libraries.
It's no secret that to date most of the monetization any particular video will generate will occur in the relatively short-term after its initial release. A combination of technical and business reasons have conspired to constrain the total potential ROI.
Categories: Events
Topics: Thought Equity Motion, Webinar
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VideoNuze Report Podcast #95 - Apr. 15, 2011
I'm pleased to present the 95th edition of the VideoNuze Report podcast, for April 15, 2011.
In this week's podcast, Daisy Whitney and I chat informally about our observations from this week's Ad:Tech conference (where Daisy was) and the NAB Show (where I was). We discuss key sessions and speakers we attended, takeaways, news highlights and more.
(Apologies for the choppy edit job toward the end, I'm still mastering Garage Band!)
Click here to listen to the podcast (11 minutes, 25 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!Categories: Podcasts
Topics: Ad:Tech, NAB Show, Podcast
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Comcast Rolls Out 105 Mbps Tier; Is This a Glimpse of the Future?
Comcast is officially rolling out 105 Mbps residential broadband Internet service this morning, dubbed "Extreme 105 Xfinity Internet." The service is available to more than 40 million homes in the U.S. and also features 10
Mbps upstream speed. Initial promotional pricing is $105/mo when bundled with triple play (voice, video, Internet) or $200/mo standalone. Comcast told me that post-promotion pricing hasn't been determined yet, with various price points being tested.
With Extreme 105, Comcast becomes the latest broadband ISP to introduce speedier tiers for higher monthly fees. Although I haven't seen any research yet that breaks down how many broadband subscribers have migrated to these premium tiers, for now the amount is probably relatively small. However, that could change fast, as an extremely interesting substitution dynamic between video service and broadband service starts to take hold.
Categories: Broadband ISPs
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