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Complimentary Webinar: Unlocking the Value of Video Content Libraries
Please join me for a complimentary webinar on Tuesday, May 3rd at 11am PT / 2pm ET, as Colin Dixon, senior partner at research firm The Diffusion Group, Mark Lemmons, CTO of Thought Equity Motion and I discuss how media companies can unlock the tremendous value in their video content libraries.
It's no secret that to date most of the monetization any particular video will generate will occur in the relatively short-term after its initial release. A combination of technical and business reasons have conspired to constrain the total potential ROI.
Categories: Events
Topics: Thought Equity Motion, Webinar
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VideoNuze Report Podcast #95 - Apr. 15, 2011
I'm pleased to present the 95th edition of the VideoNuze Report podcast, for April 15, 2011.
In this week's podcast, Daisy Whitney and I chat informally about our observations from this week's Ad:Tech conference (where Daisy was) and the NAB Show (where I was). We discuss key sessions and speakers we attended, takeaways, news highlights and more.
(Apologies for the choppy edit job toward the end, I'm still mastering Garage Band!)
Click here to listen to the podcast (11 minutes, 25 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!Categories: Podcasts
Topics: Ad:Tech, NAB Show, Podcast
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Comcast Rolls Out 105 Mbps Tier; Is This a Glimpse of the Future?
Comcast is officially rolling out 105 Mbps residential broadband Internet service this morning, dubbed "Extreme 105 Xfinity Internet." The service is available to more than 40 million homes in the U.S. and also features 10
Mbps upstream speed. Initial promotional pricing is $105/mo when bundled with triple play (voice, video, Internet) or $200/mo standalone. Comcast told me that post-promotion pricing hasn't been determined yet, with various price points being tested.
With Extreme 105, Comcast becomes the latest broadband ISP to introduce speedier tiers for higher monthly fees. Although I haven't seen any research yet that breaks down how many broadband subscribers have migrated to these premium tiers, for now the amount is probably relatively small. However, that could change fast, as an extremely interesting substitution dynamic between video service and broadband service starts to take hold.
Categories: Broadband ISPs
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Encoding.com Introduces "Instant Encoding" That Works During Download
Service provider Encoding.com is continuing to push the bar by introducing today the beta version of "Instant Encoding" - a new process which begins encoding the video file while it is being downloaded, as opposed to waiting until it is entirely delivered before starting the process. According to
Encoding.com's tests, the result is an average 30% acceleration in encoding, with larger files achieving up to 100% acceleration. Instant Encoding is available to customers with the addition of an API call. The best part is Encoding.com isn't charging anything extra for the feature. Faster encodes of course means quicker time to availability, which is a key differentiator for media companies trying to distinguish themselves in a social media dominated world.
Categories: Encoding
Topics: Encoding.com
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Jun Group Pioneers "Incentivized" Video Ad Views In Social Games
As a non-gamer, I've been fascinated, from a distance, by the whole "virtual currency" and "virtual goods" models that millions of gamers are so passionate about. Now it turns out there's a way of marrying gamers' pursuit of virtual currency with driving opt-in video views for major brands' online video ads. Jun Group, a social video company, has been a pioneer in this emerging space, and last week its CEO Mitchell Reichgut gave me a primer on how the model works, and why it's being adopted. Jun Group is also issuing an update on its progress today.
First, for those not familiar with virtual currency, it is used to purchase specific virtual goods which enhance the experience in online games, social networks and virtual worlds. Typically there are many different ways to earn virtual currency within any particular environment, including paying for it with actual cash (yes, buying "virtual" currency with "actual" currency - it's all part of the gaming experience!), all of which adds up to a reported $2 billion per year industry.
Categories: Advertising, Social Media
Topics: Jun Group
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FreeWheel Lands British Sky Broadcasting, Opens New U.K. Office
Video ad management provider FreeWheel has landed British Sky Broadcasting (Sky), the U.K.'s largest pay-TV operator, as a new customer, and it is also announcing the opening of its London office. Sky is using FreeWheel's Monetization Rights Management (MRM) platform as its exclusive ad manager for online and mobile video delivery.
Categories: Advertising, International
Topics: FreeWheel
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Zixi Raises $4 Million for Pristine HD Video Delivery
Zixi, a Boston-area company that enables HD video delivery through the public Internet, announced its first round of $4 million today from Schooner Capital, Sid Topol (founder of Scientific Atlanta) and Reese Schonfeld (former CEO of CNN). Zixi's software optimizes network bandwidth while minimizing delays typically found when initiative playback and eliminating buffering. Zixi does this by adding its own software layer geared for video delivery on top of standard Internet delivery protocols. Zixi works for both on-demand and live streaming video.
Categories: Deals & Financings, Technology
Topics: Zixi
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Ooyala Pursues OTT Market With Ooyala Everywhere
Online video platform provider Ooyala jumped into the over-the-top space today, unveiling at the NAB Show "Ooyala Everywhere," a set of technologies and services to deliver premium content on mobile devices, connected TVs and browsers. Bismarck Lepe, Ooyala's co-founder and president of products updated me last week.
Categories: Technology
Topics: Ooyala
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