VideoNuze Posts

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

How the Tectonic Plates of the TV and Advertising Industries Are Shifting
The tectonic plates of the TV and advertising industries are shifting in front of our eyes. Every single bedrock industry assumption from as recently as 10 years ago is now up for grabs as streaming services, CTVs, cord-cutting and mobile disrupt the long-time, yet delicate, equilibrium. Learn the details of the shifts and the quantitative impact already being felt throughout the industries from one of the world’s savviest media analysts. Look ahead to 2022 and beyond for what to expect down the road.

- Michael Nathanson - Founding Partner, Senior Research Analyst, MoffettNathanson
- Will Richmond – Editor and Publisher, VideoNuze (interviewer)

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The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

Understanding Brand Suitability’s Relationship with CTV Advertising
What exactly is brand suitability and what does it has to do with CTV advertising? Why is it so critical for the CTV ecosystem? Who’s responsible? Why is brand suitability something that  all industry participants need to understand? How is the industry moving beyond conventional notions of brand safety?

- Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
- Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
- Dani Wolinsky - Global Head, YouTube Ads Buying Experiences, Google
- David George - CEO, Pixability (moderator)

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The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

Why DE&I is Integral to Connected TV Advertising’s Future
Connected TV is rapidly becoming one of the most important brand and business building channels for advertisers of all sizes. Amid its explosive growth, advertisers and agencies are increasingly realizing that connected TV also represents an enormous opportunity to reflect and advance society’s diversity and its evolving values. Learn why DE&I is integral to connected TV advertising’s future and the leadership initiatives being pursued.

- Karina Dobarro - EVP, Managing Partner, Horizon Media
- Pooja Midha - Chief Growth Officer, Comcast Advertising
- Danielle DeLauro - EVP, VAB (moderator)

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The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

Closing the Gap Between Verification Technology and CTV
What if the industry could verify and digitally authenticate each and every impression prior to it being served or sold? Advertisers aren’t fully benefiting with existing measurement paradigms, and publishers are constantly being penalized by fraudulent activity. Imagine if players could make transactions in real time with full transparency. Learn about the CTV security system of the future.

- Asaf Greiner - GM, Verification, Mediaocean

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The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

Multi-Platform Meets Brand Suitability: Best Practices
What are the best practices when optimizing for brand suitability across CTV, web, mobile multi-platform/omnichannel campaigns? What is the state of the art in managing/tracking/updating all these moving pieces and what does the technology roadmap look like?

- Joe Barone – Managing Partner, Brand Safety Americas, GroupM
- Rayna Elliott – SVP, Digital Strategy and Innovation, Horizon Media
- Natalie Gabathuler-Scully – SVP, Revenue Operations, Vevo
- Eric John – VP, Media Center, IAB (moderator)

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The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

How CTV is Being Embraced Throughout the Ecosystem
Covid accelerated the most important trend in the TV ecosystem: the massive shift in viewership from linear TV to streaming, with ad budgets following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.

- Natalie Bastian – SVP, Head of Marketing, Tubi
- James Brown – EVP, Content Distribution and Marketing, REVOLT
- Rene Santaella – EVP, Digital and Streaming Media, Estrella Media
- Sarah Shriver – VP, Global Content Monetization & Strategy, A+E Networks
- Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)

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The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

The New Rules of Brand Building
There have never been more opportunities – and challenges - for brand building than currently, in the CTV age. On the one hand, marketers have unprecedented ways to connect directly with target audiences, with highly engaging and specific messages. On the other hand, marketers must navigate their way through a labyrinth of brand suitability, brand safety, DE&I and other considerations. All of this must be done with finite resources and an eye on ROI. Learn from experts about the new rules of brand building.

- Yale Cohen – EVP, Global Digital Standards, Publicis Media
- Chelsea Jenkins – Director, Cultural and Inclusive Marketing, Kellogg Company
- Jackie Swansburg Paulino – Chief Product Officer, Pixability
- Larry Harris – Founder and CEO, Alpha Precision Media (moderator)

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The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

How to Manage CTV at the Intersection of Identity Management and Brand Suitability
How do brand suitability and identity/privacy/targeting and programmatic buying converge in CTV advertising? What are the unique challenges CTV faces given the fragmentation on both the buy and sell sides? How do the larger issues regulatory issues influence CTV’s future?

- Mike Law – President, Amplifi USA | Dentsu
- Adam Noble – Director, Connected TV Product Marketing, Index Exchange
- Marilois Snowman –  CEO, Founder, Mediastruction
- Lynda Clarizio – formerly President of U.S. Media at Nielsen Holdings (moderator)

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