Daisy Whitney and I are pleased to present the 70th edition of the VideoNuze Report podcast, for July 30, 2010.
This week Daisy first updates our podcast discussion from last week concerning the social media success of the Old Spice man campaign. Daisy cites Nielsen data that Old Spice Body Wash sales increased by 11% over the last 12 months (remember the campaign started in February around the Super Bowl). In last 3 months sales are up 55% and in the last month alone, when the campaign really caught fire, they're up 107%. Pretty dramatic results.
Daisy adds that no doubt Old Spice's success will spawn many copycats. In fact, Cisco just tried a tongue in check knockoff this week, though it didn't get much traction. Daisy makes a great point that success always starts with great creative.
We then segue to discuss my post from earlier this week, "Apple's New 27-Inch Display: Is a TV Next?" The new display showed once again how tantalizingly close Apple is to having its own high-end connected TV. In the post I suggested that Apple could offer any number of enhancements like integration with its "i" devices, access to apps and iTunes and other multi-platform features that at a minimum would make an "iTV" irresistible to Apple fans. The key issue is how to obtain the kinds of margins Apple's targets in the super-competitive TV industry. Daisy and I discuss the pros and cons. Listen in to learn more.
Click here to listen to the podcast (13 minutes, 28 seconds)
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.