Daisy Whitney and I are pleased to present the 69th edition of the VideoNuze Report podcast, for July 23, 2010.
In this podcast I lead off by discussing some further details of Qlipso integrating with Veoh. Daisy weighs in on whether linking virtual economies to online video through social viewing experiences makes sense. I continue to think of Qlipso-Veoh as a fresh approach worth watching.
On an unrelated topic, Daisy then discusses the Old Spice man ad campaign which has taken the online world by storm over the past few weeks, generating 40 million views, 40,000 comments and 100,000 tweets. Daisy is among those impressed with how well Old Spice harnessed social media, but notes that the campaign has been active for months, dating back to the last Super Bowl. Daisy has some additional insight based on an article she's preparing for AdAge next week for which she interviewed the campaign's creative masterminds at the Wieden+Kennedy ad agency. Daisy's conclusion: social media campaigns succeed after lots of preparation and often with the tailwind that traditional media creates. Listen in to learn more.
Click here to listen to the podcast (16 minutes, 12 seconds)
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.