Comcast is splitting off NBCUniversal, 13 years after it was acquired. While the general theme is that media and distribution do not belong under the same roof, Comcast’s missteps in streaming video are also key contributors, as we discuss. 

Peacock has lost at least $11 billion since its launch and has never had a profitable quarter. As we discuss in detail, NBCU came to the streaming party very late and has had various strategies with Peacock over the years. These missteps have led to a subscale service in a crowded industry in which giants like YouTube, Netflix and Disney+ set the pace. 

In Comcast/NBCU’s case, the results are especially unfortunate because at the beginning of the streaming era the companies had numerous inherent advantages. 

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