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Inside the Stream: Advertising’s Growing Importance for Streaming
This week we discuss new research from Omdia, Hub and Antenna, all of which underscores the growing importance of advertising for streaming, across FASTs and premium SVOD.
Omdia forecasts global CTV ad revenue will increase to $81 billion in 2030, up from $44 billion in 2025, with Google, Amazon and Netflix accounting for nearly half the total. Hub said 55% of TV viewers have used at least one FAST service, with free viewing being the biggest draw. And Antenna found, among other things, 110 million ad-supported premium SVOD subscriptions at the end of Q1 ’26, up from 53 million two years ago.
Listen to the podcast to learn more (25 minutes, 40 seconds)
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Topics: Antenna, Hub Research, Podcast
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