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  • HD and Convergence Themes Pick Up Steam at NAB Show

    Wednesday, April 22, 2009, 8:27 AM ET
    |
    Posted by Will Richmond

    Two highly related broadband video themes - HD delivery and convergence between broadband and TV - are both picking up steam at this week's NAB show. Among the key announcements are:

    Adobe extending Flash into digital home devices

    Move Networks acquiring Inuk Networks (announced just this morning)

    Akamai detailing HD monetization opportunities in new white paper with IDC

    Microsoft releasing "Smooth Streaming" HD delivery feature in its IIS Media Services

    Limelight supporting Microsoft's IIS and Adobe Flash Media Server 3.5

    Brightcove and Adobe expanding its partnership to enable delivery higher-quality long-form programming, among other things

    CDNetworks commercially deploying first Adobe Flash Media Server 3.5 for first time

    And separate from the show, TiVo and Roku supporting Amazon VOD HD titles

    The entire broadband video ecosystem is getting more and more focused on both HD delivery and convergence. However, the former, which is primarily an infrastructure upgrade, is easier to execute on than the latter, which almost always requires users to buy and install some new device (either single or multi-purpose). Given the lousy economy and natural replacement cycles, this means that for many users, those gorgeous online HD experiences will be viewed on their computers for some time to come.

    I think that's actually OK though. By proliferating online HD delivery, users will increasingly be getting a taste of what would be available to them if their broadband was connected to their TVs. Further, plenty of early adopters will become evangelists, showing off online HD experiences for their friends and families. Making things more tangible will help create the necessary promotional tailwind that convergence devices need to succeed.

    Convergence has been a long time in coming, but the elements are now beginning to fall into place. I believe that the more HD content that's available online, the faster the convergence device market will develop.

    What do you think? Post a comment now.

     

    Categories: Devices, HD

    Topics: Adobe, Amazon, Brightcove, CDNetworks, Limelight, Microsoft, Move Networks, Roku, TiVo

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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