News for 'GroupM'

Thursday, January 4, 2024

GroupM Teams With NBCU, Disney, Roku, YouTube in Bid to Bolster Streaming Ads Variety
Advertising

Thursday, August 3, 2023

GroupM, IRIS.TV Partner To Target CTV, Online Video Ads Mediapost
Advertising, Data

Tuesday, June 13, 2023

Global Advertising Forecast to Speed Up After a Slower Start in 2023 WSJ
Advertising

Monday, June 12, 2023

GroupM Sees U.S. TV Ad Revenues Falling 2.4% in 2023 Next TV
Advertising

Monday, January 23, 2023

GroupM: 'It's Realistic' Netflix Will Become A Top 25 Ad Seller Mediapost
Advertising

Thursday, February 24, 2022

GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models' Mediapost
Advertising, Devices

Thursday, January 6, 2022

GroupM Finds Backlash To Streaming Ads, Data Deals, Latest Media Technology Mediapost
Advertising

Tuesday, December 7, 2021

GroupM Finds Ad Budget Paradox Preserving TV's Share Among Big Brands Mediapost
Advertising

Monday, October 25, 2021

GroupM forms new addressable ad practice as brands grapple with AdAge
Advertising

Monday, June 14, 2021

Global Ad Growth Consensus Lifted To 10.6% In 2021, 8.2% In 2022 Mediapost
Advertising

Monday, March 22, 2021

Are Biddable Ad Buys In CTV’s Future? The Experts Weigh In. AdExchanger
Advertising, Devices

Wednesday, December 23, 2020

Does the Growth of Connected TV Spell Trouble for Ad Tech? Adweek
Advertising, Technology

Friday, October 23, 2020

GroupM Taps SpotX To Expand Programmatic Video Offering To U.S. Mediapost
Advertising, Programmatic

Monday, December 9, 2019

TV Industry Suffers Steepest Drop in Ad Sales Since Recession Bloomberg
Advertising, Research

Tuesday, March 12, 2019

GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost
Advertising, Research

Thursday, November 1, 2018

GroupM’s State of Video Lays Out New Battleground For Attention AdExchanger
Advertising, Research

Thursday, October 18, 2018

GroupM: YouTube’s better at brand safety, but still has a ways to go Digiday
Advertising

Wednesday, September 27, 2017

GroupM Launches Addressable TV Company Finecast Mediapost
Advertising

Wednesday, September 13, 2017

EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters - But Some Agencies See A Brighter Future AdExchanger
Advertising, Research

Thursday, September 7, 2017

ABC Veteran Becomes First SVP of Investment at WPP’s Newly Expanded Essence Media Network Adweek
Advertising, People

Thursday, August 17, 2017

GroupM Softens Viewability Standards for Video Ads in Social Media WSJ
Advertising, Viewability

Sunday, August 6, 2017

GroupM North America CEO Brian Lesser to Depart for AT&T Role WSJ
Advertising, Telcos

Thursday, March 16, 2017

GroupM CEO Brian Lesser On The Unit's Changing Business Model AdExchanger
Advertising

Monday, December 5, 2016

Magna and GroupM: Digital Will Finally Overtake Linear TV In 2017 AdExchanger
Advertising, Research

Tuesday, January 5, 2016

Fullscreen Reaches Deal to Give GroupM Exclusive Access to Influencer Data WSJ
Advertising, Indie Video

Friday, November 20, 2015

Hulu CEO Mike Hopkins: Service Will Grow Ad Share With Better Measurement Variety
Advertising, SVOD

Thursday, July 30, 2015

Viewability Data Drives Upfront Deal Between Crackle and GroupM AdAge
Advertising, Viewability

Tuesday, June 3, 2014

Why C7 Won`t Be an Upfront Standard This Year Despite GroupM Agreements AdAge
Advertising

Monday, June 2, 2014

Some Networks, GroupM Move To C7 Ratings MediaDailyNews
Advertising, DVR

Thursday, February 6, 2014

GroupM Gets Creative With New Hulu Series Mediapost
Advertising, Indie Video

Monday, January 6, 2014

Sunday, December 8, 2013

TV`s reign over ad spending to end after three decades Financial Times (reg req'd)
Advertising, Research

Thursday, June 6, 2013

TV`s High Prices Actually Hurting Web Video AdWeek
Advertising

Thursday, May 9, 2013

Digital Buyers Implore Ad Sellers to Get Their Act Together AdWeek
Advertising

Friday, May 18, 2012

Nielsen To Analysts: We`ve Created A `Currency,` Says GroupM WIll Use OCR To Guarantee Ad Buys Online Media Daily
Advertising

Monday, April 30, 2012

The Problem With the Digital Upfront AdWeek
Advertising

Tuesday, January 24, 2012

Is There A Future For The Upfront In An IPTV World? TVexchanger
Advertising

Tuesday, January 17, 2012

GroupM`s Bologna: Google`s Android System Is What TV Media Buyers Have Been Waiting For TVexchanger
Advertising, Technology

Wednesday, May 5, 2010

INVIDI Technologies Completes $23+ Million D Financing Round Press Release
Advertising, Deals & Financings

Thursday, October 22, 2009

GroupM to develop series for Yahoo The Hollywood Reporter
Advertising, Branded Entertainment, Portals

Monday, September 15, 2008

Advertisers Won`t Abandon TV Adweek
Advertising, Research

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