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News for 'GroupM'

Title Date Source
Does the Growth of Connected TV Spell Trouble for Ad Tech? 12-23-2020 Adweek
GroupM Taps SpotX To Expand Programmatic Video Offering To U.S. 10-23-2020 Mediapost
TV Industry Suffers Steepest Drop in Ad Sales Since Recession 12-09-2019 Bloomberg
GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers 03-12-2019 Mediapost
GroupM’s State of Video Lays Out New Battleground For Attention 11-01-2018 AdExchanger
GroupM: YouTube’s better at brand safety, but still has a ways to go 10-18-2018 Digiday
GroupM Launches Addressable TV Company Finecast 09-27-2017 Mediapost
EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters - But Some Agencies See A Brighter Future 09-13-2017 AdExchanger
ABC Veteran Becomes First SVP of Investment at WPP’s Newly Expanded Essence Media Network 09-07-2017 Adweek
GroupM Softens Viewability Standards for Video Ads in Social Media 08-17-2017 WSJ
GroupM North America CEO Brian Lesser to Depart for AT&T Role 08-06-2017 WSJ
GroupM CEO Brian Lesser On The Unit's Changing Business Model 03-16-2017 AdExchanger
Magna and GroupM: Digital Will Finally Overtake Linear TV In 2017 12-05-2016 AdExchanger
Fullscreen Reaches Deal to Give GroupM Exclusive Access to Influencer Data 01-05-2016 WSJ
Hulu CEO Mike Hopkins: Service Will Grow Ad Share With Better Measurement 11-20-2015 Variety
Viewability Data Drives Upfront Deal Between Crackle and GroupM 07-30-2015 AdAge
Why C7 Won`t Be an Upfront Standard This Year Despite GroupM Agreements 06-03-2014 AdAge
Some Networks, GroupM Move To C7 Ratings 06-02-2014 MediaDailyNews
GroupM Gets Creative With New Hulu Series 02-06-2014 Mediapost
Modi`s Bologna: Behind GroupM`s New Addressable TV Unit 01-06-2014 AdExchanger
GroupM Addresses Addressability, Taps Bologna To Run New Advanced TV Ad Targeting Unit 01-06-2014 MediaDailyNews
TV`s reign over ad spending to end after three decades 12-08-2013 Financial Times (reg req'd)
TV`s High Prices Actually Hurting Web Video 06-06-2013 AdWeek
Digital Buyers Implore Ad Sellers to Get Their Act Together 05-09-2013 AdWeek
Nielsen To Analysts: We`ve Created A `Currency,` Says GroupM WIll Use OCR To Guarantee Ad Buys 05-18-2012 Online Media Daily
The Problem With the Digital Upfront 04-30-2012 AdWeek
Is There A Future For The Upfront In An IPTV World? 01-24-2012 TVexchanger
GroupM`s Bologna: Google`s Android System Is What TV Media Buyers Have Been Waiting For 01-17-2012 TVexchanger
INVIDI Technologies Completes $23+ Million D Financing Round 05-05-2010 Press Release
GroupM to develop series for Yahoo 10-22-2009 The Hollywood Reporter
Advertisers Won`t Abandon TV 09-15-2008 Adweek
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