| Title |
Date |
Source |
Category |
| Does the Growth of Connected TV Spell Trouble for Ad Tech? |
12-23-2020 |
Adweek |
Advertising, Technology |
| GroupM Taps SpotX To Expand Programmatic Video Offering To U.S. |
10-23-2020 |
Mediapost |
Advertising, Programmatic |
| TV Industry Suffers Steepest Drop in Ad Sales Since Recession |
12-09-2019 |
Bloomberg |
Advertising, Research |
| GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers |
03-12-2019 |
Mediapost |
Advertising, Research |
| GroupM’s State of Video Lays Out New Battleground For Attention |
11-01-2018 |
AdExchanger |
Advertising, Research |
| GroupM: YouTube’s better at brand safety, but still has a ways to go |
10-18-2018 |
Digiday |
Advertising |
| GroupM Launches Addressable TV Company Finecast |
09-27-2017 |
Mediapost |
Advertising |
| EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters - But Some Agencies See A Brighter Future |
09-13-2017 |
AdExchanger |
Advertising, Research |
| ABC Veteran Becomes First SVP of Investment at WPP’s Newly Expanded Essence Media Network |
09-07-2017 |
Adweek |
Advertising, People |
| GroupM Softens Viewability Standards for Video Ads in Social Media |
08-17-2017 |
WSJ |
Advertising, Viewability |
| GroupM North America CEO Brian Lesser to Depart for AT&T Role |
08-06-2017 |
WSJ |
Advertising, Telcos |
| GroupM CEO Brian Lesser On The Unit's Changing Business Model |
03-16-2017 |
AdExchanger |
Advertising |
| Magna and GroupM: Digital Will Finally Overtake Linear TV In 2017 |
12-05-2016 |
AdExchanger |
Advertising, Research |
| Fullscreen Reaches Deal to Give GroupM Exclusive Access to Influencer Data |
01-05-2016 |
WSJ |
Advertising, Indie Video |
| Hulu CEO Mike Hopkins: Service Will Grow Ad Share With Better Measurement |
11-20-2015 |
Variety |
Advertising, SVOD |
| Viewability Data Drives Upfront Deal Between Crackle and GroupM |
07-30-2015 |
AdAge |
Advertising, Viewability |
| Why C7 Won`t Be an Upfront Standard This Year Despite GroupM Agreements |
06-03-2014 |
AdAge |
Advertising |
| Some Networks, GroupM Move To C7 Ratings |
06-02-2014 |
MediaDailyNews |
Advertising, DVR |
| GroupM Gets Creative With New Hulu Series |
02-06-2014 |
Mediapost |
Advertising, Indie Video |
| Modi`s Bologna: Behind GroupM`s New Addressable TV Unit |
01-06-2014 |
AdExchanger |
Advertising, Technology |
| GroupM Addresses Addressability, Taps Bologna To Run New Advanced TV Ad Targeting Unit |
01-06-2014 |
MediaDailyNews |
Advertising, People |
| TV`s reign over ad spending to end after three decades |
12-08-2013 |
Financial Times (reg req'd) |
Advertising, Research |
| TV`s High Prices Actually Hurting Web Video |
06-06-2013 |
AdWeek |
Advertising |
| Digital Buyers Implore Ad Sellers to Get Their Act Together |
05-09-2013 |
AdWeek |
Advertising |
| Nielsen To Analysts: We`ve Created A `Currency,` Says GroupM WIll Use OCR To Guarantee Ad Buys |
05-18-2012 |
Online Media Daily |
Advertising |
| The Problem With the Digital Upfront |
04-30-2012 |
AdWeek |
Advertising |
| Is There A Future For The Upfront In An IPTV World? |
01-24-2012 |
TVexchanger |
Advertising |
| GroupM`s Bologna: Google`s Android System Is What TV Media Buyers Have Been Waiting For |
01-17-2012 |
TVexchanger |
Advertising, Technology |
| INVIDI Technologies Completes $23+ Million D Financing Round |
05-05-2010 |
Press Release |
Advertising, Deals & Financings |
| GroupM to develop series for Yahoo |
10-22-2009 |
The Hollywood Reporter |
Advertising, Branded Entertainment, Portals |
| Advertisers Won`t Abandon TV |
09-15-2008 |
Adweek |
Advertising, Research |
