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News for 'Forrester Research'

Title Date Source
Has Data-Driven TV Advertising Reached An Inflection Point? 05-18-2018 Mediapost
Forrester On Addressable TV: ‘It’s Not Just Experimentation, It’s Real This Time - Thank God’ 05-17-2018 AdExchanger
The New Breed Of Cord-Cutter 01-31-2017 Mediapost
Binge TV Viewing May Be Slowing Down 04-22-2016 Mediapost
TV's Looming Threat: 'Cord-Nevers' 10-07-2015 WSJ
With the TV Business in Upheaval, Targeted Ads Offer Hope 09-30-2015 NY Times
Despite Increased Video Ad Spend, Tech Consolidation Could Lighten Ad Loads 08-06-2015 AdExchanger
Digital to Overtake TV Ad Spending in Two Years, Says Forrester 11-04-2014 AdAge
Fewer Than a Quarter of Marketers Have Used Programmatic Buying 09-03-2014 Adweek
Video, TV Programmatic Media Buying Needs Better Tools, Methods To Avoid Disruption 02-21-2014 RTM Daily
Is Cable Ready For The Digital Disruptors? 02-17-2014 Multichannel News
Younger TV Viewers Moving Online 04-17-2013 Online Media Daily
Digital Disruption Doesn`t Have to Hurt 04-13-2013 Variety
Online Video Advertisers To Spend $667 Million In 2013 on Real-Time Bidding 01-10-2013 Tubefilter News
Real-Time Bidding for Video Ads on the Rise, Forrester Reports 07-18-2012 Beet.tv
TV Budgets Shifting To Video Ad Spend 12-16-2011 Online Media Daily
DVR Threat to TV Ad Model Looks Increasingly Manageable 12-16-2010 AdAge
Doubt Cast On Research Suggesting Equal Time For TV And Online 12-15-2010 Paid Content
Americans Now Spend As Much Time Using Internet as TV 12-13-2010 Mashable
Google TV Is A Bigger Deal Than You Think 06-11-2010 Paid Content
Gadget Geeks And Tech Freaks Unite: Technology Infiltrates Everyday Life 09-04-2009 Online Media Daily
Forrester: One Quarter of Web Users Watch Online TV Shows 07-29-2009 NewTeeVee
Forrester: Average Video Contest Prize Is $4,505 07-14-2009 NewTeeVee
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