News for 'Advertising'

Thursday, July 5, 2012

MediaVest Exec Sheds Light on Popularity of the TV Sports Marketplace B&C
Advertising, Sports

Wednesday, July 4, 2012

Dish, Broadcasters Fight Over Court WSJ - Reg. Req'd
Advertising, Broadcasters, Satellite

Monday, July 2, 2012

Nielsen Bolsters Ad Effectiveness Capabilities with Vizu Acquisition Press Release
Advertising, Deals & Financings
ABC Television Taps FreeWheel to Make the Web More Like TV AdAge
Advertising, Broadcasters
CBS, NBC and Fox head to court over Dish ad-skipping feature LA Times
Advertising, Broadcasters, Satellite

Thursday, June 28, 2012

Dish`s Ad-Skipping DVR Named `Best of Show` at CEA Event Home Media Magazine
Advertising, Satellite

Wednesday, June 27, 2012

Ergen: Auto Hop keeps kids from seeing alcohol and junk food ads Paid Content
Advertising, Satellite

Monday, June 25, 2012

Thursday, June 21, 2012

New Adap.tv Tool To Aid Media Buyers` Potential Ad Results Online Media Daily
Advertising

Tuesday, June 19, 2012

Can YouTube Make Money From YouTubers Advertising on YouTube? Tubefilter News
Advertising, Aggregators

Wednesday, June 20, 2012

YuMe Unveils ACE for Publishers 4.0 to Maximize Video Revenue: Launches QuickStart Edition Press Release
Advertising

Friday, June 15, 2012

Learning From iAd: Ex-Apple Exec Follows Video Growth To AdColony Gig Mediapost
Advertising, Mobile Video

Wednesday, June 13, 2012

Tuesday, June 12, 2012

Google Exec: Cross-Platform Metrics Needed To Optimize Media Buys Online Media Daily
Advertising

Monday, June 11, 2012

DirecTV could also deploy ad skip technology Reuters
Advertising, Satellite

Tuesday, June 12, 2012

An Example of a Perfectly Executed Pre-Roll Video Ad ReelSEO
Advertising

Monday, June 11, 2012

Friday, June 8, 2012

Dish Chief: TV Needs to Change WSJ - Reg. Req'd
Advertising, Broadcasters, Satellite

Thursday, June 7, 2012

Digital making its move? TV having sluggish upfront Paid Content
Advertising, Broadcasters

Tuesday, June 5, 2012

Video Ad Industry Lacks Common Currency, Let`s Build an Effective View Value Metric ReelSEO
Advertising

Wednesday, May 30, 2012

New York Judge Halts Fox Lawsuit Over Dish Ad-Skipper The Hollywood Reporter
Advertising, Broadcasters, Satellite

Tuesday, May 29, 2012

Under Armour, Funny or Die Release Web Video Featuring Tom Brady AdAge
Advertising, Indie Video

Thursday, May 24, 2012

Tuesday, May 22, 2012

Monday, May 21, 2012

Time Warner Cable Head Sides With TV Networks Over Ad-Erasing Technology NY Times - Media Decoder
Advertising, Cable TV Operators, Satellite

Sunday, May 20, 2012

Online Video Data Transparency Can Drive Brand Innovation, VideoHub`s McEttrick Beet.tv
Advertising, Analytics

Saturday, May 19, 2012

April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served ReelSEO
Advertising, Research

Friday, May 18, 2012

Nielsen To Analysts: We`ve Created A `Currency,` Says GroupM WIll Use OCR To Guarantee Ad Buys Online Media Daily
Advertising

Thursday, May 17, 2012

Wednesday, May 16, 2012

Monday, May 14, 2012

Sunday, May 13, 2012

NBC Broadcasting head no fan of Dish`s commercial-skipping device LA Times
Advertising, Broadcasters, Satellite

Monday, May 14, 2012

YouTube`s Video Views Are Falling - By Design AdAge
Advertising, Aggregators

Friday, May 11, 2012

Nielsen Unveiling Suite Of Next-Generation TV Meters: Designed To Enhance Compliance, Cross-Platform Measurement Too Online Media Daily
Advertising, Broadcasters

Thursday, May 10, 2012

DISH Introduces Commercial-Free TV With `Auto Hop` Press Release
Advertising, DVR, Satellite

Wednesday, May 9, 2012

Metrics and Bundling Key to TV/Online Video Advertising Convergence ReelSEO
Advertising, Research

Thursday, May 10, 2012

Bye, Bye Joost: Adconian Folds Video Platform Into Smartclip Online Media Daily
Advertising

Wednesday, May 9, 2012

Ford Combats `Brand Blindness` in Web Video Spots AdAge
Advertising

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