With Web publishers—particularly those with traditional media roots—desperate to capture more online revenue, Boston-based video analytics firm Visible Measures is offering these companies a way to add sponsored content to their sites without taking up valuable advertising or content space.
The product, VidWorks, promises to unearth new video ad inventory in two ways. For one, VidWorks ads can be integrated as stand-alone sponsored videos that get baked into publishers’ preexisting video player lists. Or VidWorks ads can be posted in nonvideo environments, essentially creating new video ad inventory where video doesn't exist. Think in terms of those “recommended” or “related” videos that pop up at the end of an article or after another video has been played.
