News for 'Advertising'

Thursday, January 7, 2016

Tuesday, January 5, 2016

What 5 Digital Video Players Are Planning for Their NewFronts Presentations in May Adweek
Advertising
Acxiom Launches Advanced Ad Data Platform AcxiomTV Mediapost
Advertising, Data
Fullscreen Reaches Deal to Give GroupM Exclusive Access to Influencer Data WSJ
Advertising, Indie Video

Monday, January 4, 2016

Brand Ad Spend Increased 43% On Video Platforms In 2015 Tubefilter
Advertising, Research
Time Warner's Turner Seeks To Replace Some TV Ads With New Kinds of Content Variety
Advertising, Cable Networks
What's Important When Buying Programmatically? eMarketer
Advertising, Programmatic, Research
Programmatic TV To Remain A Patchwork In 2016, Despite A Deeper Supply Pool AdExchanger
Advertising, Programmatic

Wednesday, December 23, 2015

Video Ad Startup Innovid Raises $27.5M TechCrunch
Advertising, Deals & Financings, Technology

Monday, December 21, 2015

6 Things Geico and Vimeo Taught Us About Making Great Preroll Ads in 2015 Adweek
Advertising

Thursday, December 17, 2015

Tremor Video Partners With Moat To Offer Real-Time Viewability Measurement Mediapost
Advertising, Viewability

Tuesday, December 15, 2015

Monday, December 14, 2015

'Sticky Videos' Help Online Publishers Boost Video Ad Viewability WSJ
Advertising, Viewability

Tuesday, December 15, 2015

True[X] Engagement Enabled by FreeWheel B&C
Advertising

Friday, December 11, 2015

Videology, TubeMogul And The Trade Desk Ranked As Top DSPs For Video Mediapost
Advertising, Programmatic, Technology

Thursday, December 10, 2015

Wednesday, December 9, 2015

Media Buyer Nitti Moves to Verizon B&C
Advertising, People, Telcos

Monday, December 7, 2015

For First Time In Non-Recession, TV Ad Spend Wanes AdExchanger
Advertising, Research

Friday, December 4, 2015

TV Forecast: Slow Growth For 2 Years Mediapost
Advertising, Research

Thursday, December 3, 2015

Tuesday, December 1, 2015

Video becomes the main ad-blocking battleground for publishers Digiday
Advertising

Monday, November 30, 2015

Turner's Data Dreams Extend Beyond Its Own Walls AdAge
Advertising, Cable Networks, Data

Tuesday, November 24, 2015

Monday, November 23, 2015

Twitter's MoPub Adds Native Video Mediapost
Advertising, Mobile Video, Social Media

Friday, November 20, 2015

Wednesday, November 18, 2015

Google Display Ad Chief Neal Mohan Is YouTube's New Product Boss AdAge
Advertising, Aggregators, People

Tuesday, November 17, 2015

Wednesday, November 18, 2015

It Was Never Going to Be Easy for Yahoo to Make Money on 'Community' WSJ
Advertising, Aggregators

Monday, November 16, 2015

With These 2 New Products, YouTube Hopes to Make the Season Bright for Retailers Adweek
Advertising, Commerce

Friday, November 13, 2015

Watchwith Raises $8M For Its In-Program Video Ads TechCrunch
Advertising, Deals & Financings

Monday, November 16, 2015

Sky brings programmatic to video Digiday
Advertising, International, Programmatic

Friday, November 13, 2015

Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads Adweek
Advertising, Mobile Video, Programmatic

Thursday, November 12, 2015

Altitude Digital Lets Publishers See Both Sides Now Mediapost
Advertising, Programmatic

Wednesday, November 11, 2015

Mobile Video Ads Drive Operaworks Revs Mediapost
Advertising, Mobile Video

Thursday, November 12, 2015

Videology and White Ops Report Shows That Blocking Bots on Video Ads Can Increase Brand Engagement by 22% Press Release
Advertising, Research

Wednesday, November 11, 2015

Tuesday, November 10, 2015

What Yahoo's Advertisers Thought About NFL Live Stream Viewership AdAge
Advertising, Sports

Monday, November 9, 2015

As Innovid Forges Connected TV Ties, It Sets Its Sights On Programmatic Creative AdExchanger
Advertising, Programmatic

Tuesday, November 3, 2015

Hulu CEO: Ad-Free Option Meant To Combat Complaints On Twitter Tubefilter
Advertising, Aggregators

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