News for 'Advertising'

Sunday, April 17, 2016

Why Many TV Networks Are Scrapping Pricey Upfront Spectacles Adweek
Advertising, Cable Networks

Tuesday, April 19, 2016

Google attacks TV, saying YouTube ads generate a better return on investment most of the time Business Insider
Advertising
Google Wants to Prove Its Video Ads Drive Offline Sales for Brands Adweek
Advertising
FreeWheel to Monitor Response to Ad Loads Multichannel News
Advertising, Analytics

Monday, April 18, 2016

Wall St. Remains Bullish On Upfronts, Touts Network TV 'Value' Mediapost
Advertising, Broadcasters
Facebook is promising live-video publishers in-stream ad options Digiday
Advertising, Live Streaming
Turner Heads Into Upfront Bristling With Programming and Ad Sales Innovation Adweek
Advertising, Cable Networks

Wednesday, April 13, 2016

Ad Serving Business and OTT Video Drive 2015 Revenue Growth for SpotX Press Release
Advertising

Thursday, April 14, 2016

Wednesday, April 13, 2016

Video Via Mobile, Connected TV Drive SpotX 2015 Revenue Mediapost
Advertising

Monday, April 11, 2016

Thursday, April 7, 2016

Monday, April 4, 2016

Friday, April 1, 2016

Programmatic Pays Off Big for P&G, but Obstacles Loom AdAge
Advertising, Programmatic

Thursday, March 31, 2016

Wednesday, March 30, 2016

AOL's Tim Armstrong Aims to Build Digital-Ad Empire at Verizon WSJ
Advertising, Telcos

Tuesday, March 29, 2016

AOL Is Launching 2 New Video Ad Formats for Publishers Adweek
Advertising

Wednesday, March 23, 2016

Tuesday, March 22, 2016

Hearst's new vertical video ads take a vertical cue from Snapchat Digiday
Advertising, Magazines

Monday, March 21, 2016

Key Verizon Data Becomes Available to AOL Advertisers, Slowly AdAge
Advertising, Data, Telcos

Thursday, March 17, 2016

Tuesday, March 15, 2016

Monday, March 14, 2016

Upfront 2016: TV Networks May Gain Upper Hand For First Time In Years Variety
Advertising, Broadcasters

Thursday, March 10, 2016

Wednesday, March 9, 2016

Tuesday, March 8, 2016

Monday, March 7, 2016

Vessel To Remove Ads For Paying Subscribers Tubefilter
Advertising, SVOD

Friday, March 4, 2016

Programmatic, Cross-Screen TV Propel Revenue Growth For (Some) Video DSPs AdExchanger
Advertising, Programmatic

Monday, March 7, 2016

ITN Says Most Stations Ready for Programmatic B&C
Advertising, Broadcasters, Programmatic

Thursday, March 3, 2016

AppNexus Unveils Video Breakthrough, Reduces Latency From 5 Seconds To 5 Milliseconds Mediapost
Advertising, Technology

Monday, February 29, 2016

IBM's Watson Provides Brainpower to Turner B&C
Advertising, Cable Networks, Technology

Friday, February 26, 2016

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