Posts for 'PubMatic'

CTV’s Measured Embrace of Programmatic Is a Long-Term Win for Advertisers

Friday, March 15, 2024, 10:52 AM ET

Posted by:
Nicole Scaglione
Global VP of OTT and CTV, PubMatic

Within today’s AI-drenched industry conversations, it would seem that a lot of channels are on an accelerated path to an automated future. In many cases, that means a rapid shift of inventory into data-targeted, biddable buying. However, as eager as many digital media buyers are to get their hands on more connected TV inventory, this channel stands apart from others when it comes to its comparatively metered pace in moving away from upfronts and direct-sold inventory.

continue reading

Categories: Advertising

Topics: PubMatic
[VIDEO] The Big Picture: Exploring CTV’s Primary Opportunities and Challenges

Tuesday, February 1, 2022, 10:39 AM ET

|

Posted by Will Richmond

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

The Big Picture: Exploring CTV’s Primary Opportunities and Challenges
There is a lot of enthusiasm around CTV because it is the first medium to marry the best of TV advertising with the best of digital advertising. In this “big picture” session, learn what CTV’s primary opportunities are, and also what challenges still need to be addressed.

- Ethan Heftman – SVP, Ad Sales Precision & Performance, A+E Networks
- Nicole Scaglione – Global VP, OTT and CTV, PubMatic
- Stacey Stewart – U.S. Chief Marketplace Officer, UM
- Danielle DeLauro – EVP, VAB (moderator)

Topics: A&E Networks, Connected TV Advertising PREVIEW: 2022, PubMatic, UM, Video Advertising Bureau

Previous | Next

Posts for 'PubMatic'

CTV’s Measured Embrace of Programmatic Is a Long-Term Win for Advertisers

[VIDEO] The Big Picture: Exploring CTV’s Primary Opportunities and Challenges

Connect with VideoNuze

Receive VideoNuze Daily

Exclusive News Roundup

Our Sponsors