Video ad platform SpotX has made an undisclosed investment in SpringServe, an independent OTT and connected TV ad server, extending an existing partnership. SpotX is owned by RTL Group; it says it reaches 50 million CTV households per month and it acquired server-side ad insertion provider Yospace last year. SpringServe was founded in 2015 and serves publishers and content owners.
The deal underscores how viewership is moving to OTT and CTV, driving publishers and content owners to seek stronger monetization of every view and manage their inventory in more sophisticated ways across programmatic and direct sold. I reached out to both companies for more details on what the deal will mean for them, the broader market and their respective roadmaps going forward as viewership of OTT and CTV accelerates. Below is what they shared with me:
As part of VideoNuze's coverage of the virus's impact on the TV/video industries, we're publishing a series of short interviews with industry thought-leaders. The goal is to have them share relevant details of how their companies are experiencing the virus's impact, to help us all be better informed in our decision-making. Today's interview is with Joe Hirsch, CEO of SpringServe, a leading independent video ad platform. A few key takeaways from the interview: CTV is posting the biggest percentage growth, sports channel viewership is holding up, ad demand is dropping (consistent with IAB research) and publishers are digging into operations to squeeze out every dollar they can.
Read on for the full interview. And also check out our Coronavirus Video Industry Research Hub for more data and insights.
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