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Inside the Stream: New Data Shows Streaming’s Dominance Over Traditional Media
This week we discuss new data from Inscape, Deloitte and HarrisX, which all illustrate how streaming is continuing to build its dominance over traditional media. To highlight a few key points:
Inscape found that among its VIZIO panel of users, 55% are streaming-only (i.e. no pay-TV), up from 49% in 2022. Deloitte reported that the average U.S. household is now spending $61 per month on 4 SVOD services, up 27% from $48 per month in 2023. And HarrisX found in its poll that just 34% of American adults prefer to watch a movie in a theater.
Listen to the podcast to learn more (26 minutes, 25 seconds)
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Topics: Deloitte, Inscape, Podcast
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Interview with Inscape's SVP of Sales and Marketing, Jodie McAfee
Continuing our series of short interviews with industry thought-leaders about trends they're seeing in response to the pandemic, following are insights from Inscape's SVP of Sales and Marketing, Jodie McAfee. Inscape maintains a panel of 14+ million active, opted-in smart TVs; the interview below is based on data from March 15 to April 9. For further details, Inscape and VIZIO Ads recently released a special report with data from each company.
Topics: Inscape
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Inscape and Sorenson Media Provide Local Broadcasters With Real-Time Viewership Data
Inscape and Sorenson Media announced a partnership this morning to help local broadcast station gain insights into viewers’ behaviors. Inscape, whose automatic content recognition (ACR) technology collects viewership data from over 7 million opted-in smart TVs in the U.S. is powering Sorenson Media’s Spark Station Analytics. The companies have been collaborating for over a year with over 80 local broadcasters now using Spark Station Analytics.
Categories: Broadcasters, Data
Topics: Inscape, Sorenson Media
Posts for 'Inscape'
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