Posts for 'Inscape'

Continuing our series of short interviews with industry thought-leaders about trends they're seeing in response to the pandemic, following are insights from Inscape's SVP of Sales and Marketing, Jodie McAfee. Inscape maintains a panel of 14+ million active, opted-in smart TVs; the interview below is based on data from March 15 to April 9. For further details, Inscape and VIZIO Ads recently released a special report with data from each company.

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Inscape and Sorenson Media announced a partnership this morning to help local broadcast station gain insights into viewers’ behaviors. Inscape, whose automatic content recognition (ACR) technology collects viewership data from over 7 million opted-in smart TVs in the U.S. is powering Sorenson Media’s Spark Station Analytics. The companies have been collaborating for over a year with over 80 local broadcasters now using Spark Station Analytics.

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