Penthera leaderboard - 3-10-20

Analysis for 'Tru Optik'

  • SpotX and Tru Optik Enable Targeted Connected TV Ads

    SpotX and Tru Optik have announced a partnership that enables video content providers to pre-segment and validate their ad inventory, so that buyers are able to create targeted, audience-based connected TV and OTT ad campaigns. Under the partnership, SpotX’s Audience Management Engine has been integrated with Tru Optik’s OTT Data Marketplace.

    In addition, advertisers and content providers will gain access to Tru Optik’s Cross Screen Audience Validation (CAV), which provides deduped household reach, frequency, in-target percentage rates, device delivery confirmation and reporting.

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  • CTV Ad Summit - full banner - 1-10-20
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