Eager to unlock the full value of their audiences, premium publishers are tapping into programmatic, using data and a variety of tools. At the recent SHIFT // 2015 Programmatic Video & TV Ad Summit we dedicated a session to exploring how this is all unfolding. Among the topics discussed was how programmatic aligns with direct sales, the evolving role of measurement, how to aggregate across all platforms and much more.
The session included Trent Anderson (Senior Director, Client Solutions, FreeWheel), Jason Barnett (Head of Programmatic, Teads.tv), Jason DeMarco (Director, Programmatic and Audience Solutions, A+E Networks) and Jana Meron (VP, Programmatic & Data Strategy, Business Insider), with Tim Hanlon (Managing Director, FTI Consulting) moderating. Follow the link below to watch the session video (31 minutes).