Friday, March 6, 2020, 11:15 AM ET|Posted by Will Richmond
I’m pleased to present the 504th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
On this week’s podcast, Colin and I dig into the question of whether linear TV is dying, dead or just changing? The narrative around conventional linear entertainment TV networks contracting is hard to argue with, especially for younger viewers moving to OTT. However, sports and news continue to do pretty well. And then there are newer types of linear TV experiences, like those from Jukin Media, that are finding new ways to serve linear audiences.
Colin views Jukin, Xumo, Pluto and other OTT services that offer linear TV options as capitalizing on the “more things change, the more they stay the same” motto In other words, even as people embrace new on-demand options they still value linear TV at certain moments. Colin then discusses how these trends merge with pay-TV operators who are eager to reduce programming expenses. He highlights free, ad-supported Zone.tv, whose 13 “linear-like” channels became available to Cox’s Contour subscribers this week.
Listen in to learn more!
Click here to listen to the podcast (24 minutes, 21 seconds)
Wednesday, March 4, 2020, 11:47 AM ET|Posted by Will Richmond
After the Democratic Party primary results last night, lots of heads are spinning this morning, including mine.
But my head was already spinning yesterday afternoon. Here’s why: In the morning I received the note “U.S. Media: Watching the Slow Death of Linear TV…Live (2019 Edition),” from Michael Nathanson at MoffettNathanson. Michael’s an old friend as is his partner Craig Moffett, and together they provide must-read data and insights. I began skimming the note and, as expected, it was jam-packed with all the current evidence supporting the “linear TV is dead (except sports and news)” narrative - especially for younger audiences who have moved to OTT.
The head-spinning part of the day for me came later in the afternoon when I had a briefing call with Jill Goldfarb, VP of Linear Programming at Jukin Media. If you’re not familiar with Jukin, it’s a user-generated content / viral video powerhouse with over 200 million social media followers globally.
Topics: Jukin Media
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