VideoNuze Posts

I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 131st edition of the VideoNuze Report podcast, for May 4, 2012. This week Colin and I discuss how fundamental battle lines have been drawn between the traditional TV ecosystem vs. the numerous digital outlets that are launching online-only original programs. To be more specific, the former group seems intent on erecting ever-higher paywalls to access its programs, which is in turn opening up a gigantic opportunity for free, ad-supported programs to be provided by the latter group. How this battle unfolds will have far-reaching and profound implications for everyone involved.

For the traditional TV ecosystem, there appear to be two core drivers at work; first, the desire by broadcast TV networks to morph themselves into cable TV networks, and second, the role that TV Everywhere is taking on as a foundation of paywall economics.

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At the recent NABShow, I interviewed Vamshi Sriperumbudur, VP of Marketing for Dyyno, which powers video services throughout the world for content aggregators, pay-TV operators and virtual MSOs looking to distribute OTT content to multiple devices.

As Vamshi explains, the  company has recently released a TV Everywhere solution that has deployed 25 different customers apps, streaming over 500 different channels from around the world and 10K pieces of VOD content (Vamshi demos an iPad app it built for IPWorldTV, a virtual MSO with 150 different ethnic channels). See video below (9 minutes, 2 seconds).

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VideoNuze is proud to be partnering with Tubefilter and Four Screen Media to present another complimentary Multi-Screen Mix-Up, on Wed, May 16th at Copia, 307 East 53rd Street in NYC. At our last Mix-Up, we had hundreds of attendees turn out for a great night of networking with video industry colleagues.

We have two special attractions planned for this Mix-Up: first, our featured speaker will be Revision3 CEO Jim Louderback, who will informally discuss how he helped create the company, building its slate of original programs and diverse distribution methods, while maximizing revenue.

Second, we will be doing a drawing for 5 winners to receive free tickets to the VideoNuze 2012 Online Video Advertising Summit on Tues, June 19th (each a $595 value)!

Hope you can join us for this fun evening during Internet Week!

Sign-up for the Multi-Screen Mix-Up now!

Ben Weinberger, CEO and co-founder of Digitalsmiths and I caught up at the recent NABShow, with Ben explaining how pay-TV operators are using Digitalsmiths' technology to extend content discovery to mobile apps, second screen tablets and connected devices. Ben said operators began to recognize about a year ago, as TV Everywhere started kicking in, that they need to connect consumers to content in far more effective ways than just through traditional programming grids.

Digitalsmiths recently announced a partnership with Audible Magic for automated content recognition-based recommendations and also its "Social Discovery" feature which analyzes social activity to make recommendations. See video below (7 minutes, 23 seconds).

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It's been a little over four years since I started discussing a concept I called the "Syndicated Video Economy." My thesis was that for content creators to succeed, they needed to distribute their videos to relevant third-parties in addition to their own sites. Only by leveraging syndication would they gain enough scale to achieve an ROI. Flash forward to today, and value of syndication is strong and growing.

One of the companies which is capitalizing on the syndication trend is Grab Media, which in 2011 saw its unique viewers jump from about 7.3 million to about 24 million, the second-fastest growth of an video property according to comScore. Grab works with hundreds of content providers of all sizes and has built a catalog of 800K-900K short videos (usually 3-5 minutes), which it makes available to 140,000 different publisher sites. All of this aggregates to almost 300M video views per month.

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At the recent NABShow, OriginDigital's CEO Darcy Lorincz stopped by the VideoNuze booth for an interview. Origin is now part of Accenture and as Darcy explains, remains very focused on powering live events over its network. Last year, it was responsible for 14,000 live sports, news and corporate events.

Darcy discusses how important moving its platform to the cloud has been in enabling it to scale up to support so many events. In addition to scale, clients have benefitted from increased reach into new international markets and more cost-effective transcoding. Darcy also describes a new concept called "Virtual Linear" whereby VOD assets assembled into a linear experience for viewers, with non-skippable ads inserted in real-time. This has helped bring video libraries to life. See video below (7 minutes, 22 seconds)

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I'm pleased to announce two more terrific sessions and speakers for the VideoNuze 2012 Online Video Advertising Summit on June 19th in NYC.

Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

Using Video as a Strategic Engagement Tool
- Lou Paskalis - VP, Global Media, Content Development & Mobile Marketing, American Express
- Lauren Goody - Group Manager, Account Solutions, Google/YouTube Zoo
- Mark Robertson - Founder and Publisher, ReelSEO (moderator)

Description:
Nothing engages new business prospects like video. That's why American Express and Google/YouTube teamed up to created "My Business Story," an innovative video tool for small businesses to create and post free videos which connect them with new and existing customers. In this session, learn about this platform at the intersection of online video and social media, and the results it has achieved.

Online Video - Tapping Into A New Creative Canvas for Branding
- Joe Feczko - SVP, Marketing Innovation and Integration, Macy's
- Rick Feldman - President and CEO, NATPE

Description:
For creative marketing professionals, online video represents a whole new canvas for brand development. Never before have there been so many opportunities to visually define and develop a brand's identity. In this unique fireside chat, learn how one leading creative marketer is using online video and complimentary technologies to bolster the branding of the world's most famous retailer.

The VideoNuze 2012 Online Video Advertising Summit will bring together executives from brands, agencies, technology providers and other stakeholders for a highly-focused day of learning and networking. Stay tuned for many more exciting speakers and sessions!

Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

For premium content providers with a paywall approach, digital piracy is one of the most pressing issues.  But there is no such thing as a "one-size-fits-all" content security approach because there are huge differences between the types of people who pirate content - from those who aim to sell and profit from it to those who are willing to pay, but aren't able to find legitimate outlets.

To help content providers better understand content security and deploy the optimal solutions for each situation, Irdeto, a global software security company, has introduced what it calls the "Piracy Continuum," a framework that segments various types of offenders. In this NABShow interview, Irdeto's VP of Marketing Stuart Rosove explains the framework, and how Irdeto is helping content providers convert content security from a cost into an asset. See video below (8 minutes, 17 seconds)

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