• Digitalsmiths' Ben Weinberger on Why Pay-TV Operators Need Better Content Discovery than Basic Grids [VIDEO]

    Thursday, May 3, 2012, 9:08 AM ET
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    Posted by Will Richmond

    Ben Weinberger, CEO and co-founder of Digitalsmiths and I caught up at the recent NABShow, with Ben explaining how pay-TV operators are using Digitalsmiths' technology to extend content discovery to mobile apps, second screen tablets and connected devices. Ben said operators began to recognize about a year ago, as TV Everywhere started kicking in, that they need to connect consumers to content in far more effective ways than just through traditional programming grids.

    Digitalsmiths recently announced a partnership with Audible Magic for automated content recognition-based recommendations and also its "Social Discovery" feature which analyzes social activity to make recommendations. See video below (7 minutes, 23 seconds).

     

     

    Categories: Technology, Video Search

    Topics: Digitalsmiths

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