VideoNuze Posts

I'm pleased to announce two more terrific sessions and speakers for the VideoNuze 2012 Online Video Advertising Summit on June 19th in NYC.

Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

Using Video as a Strategic Engagement Tool
- Lou Paskalis - VP, Global Media, Content Development & Mobile Marketing, American Express
- Lauren Goody - Group Manager, Account Solutions, Google/YouTube Zoo
- Mark Robertson - Founder and Publisher, ReelSEO (moderator)

Description:
Nothing engages new business prospects like video. That's why American Express and Google/YouTube teamed up to created "My Business Story," an innovative video tool for small businesses to create and post free videos which connect them with new and existing customers. In this session, learn about this platform at the intersection of online video and social media, and the results it has achieved.

Online Video - Tapping Into A New Creative Canvas for Branding
- Joe Feczko - SVP, Marketing Innovation and Integration, Macy's
- Rick Feldman - President and CEO, NATPE

Description:
For creative marketing professionals, online video represents a whole new canvas for brand development. Never before have there been so many opportunities to visually define and develop a brand's identity. In this unique fireside chat, learn how one leading creative marketer is using online video and complimentary technologies to bolster the branding of the world's most famous retailer.

The VideoNuze 2012 Online Video Advertising Summit will bring together executives from brands, agencies, technology providers and other stakeholders for a highly-focused day of learning and networking. Stay tuned for many more exciting speakers and sessions!

Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

For premium content providers with a paywall approach, digital piracy is one of the most pressing issues.  But there is no such thing as a "one-size-fits-all" content security approach because there are huge differences between the types of people who pirate content - from those who aim to sell and profit from it to those who are willing to pay, but aren't able to find legitimate outlets.

To help content providers better understand content security and deploy the optimal solutions for each situation, Irdeto, a global software security company, has introduced what it calls the "Piracy Continuum," a framework that segments various types of offenders. In this NABShow interview, Irdeto's VP of Marketing Stuart Rosove explains the framework, and how Irdeto is helping content providers convert content security from a cost into an asset. See video below (8 minutes, 17 seconds)

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As with TV, it's awfully hard to predict which particular programs and initiatives unveiled at last week's Digital Content NewFronts ("DCNF") will succeed and which will flop. But one thing that I'm fairly certain of is that the aggregate effort by digital outlets to create high-quality originals portends significant audience fragmentation ahead. To me, the historical parallel is as follows: what cable TV has done to broadcast TV in re-distributing audiences, online is about to do to cable TV and to broadcast.

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Revision3's CEO Jim Louderback gave an impromptu interview at VideoNuze's NABShow booth last week, providing insights from the company's experience of delivering 30 shows online. One of Jim's key points is that while mobile as a category is red hot, it's important to understand that tablets and smartphones are very different. He likens tablets to "mini-TVs" and is seeing longer much longer viewing times vs. smartphones.

Jim also talks about how his company is providing a place for shows that wouldn't ordinarily be found on cable or broadcast TV. And he talks about the innovative way that his shows' hosts integrate brand messages during the programs. All great insights for other content producers looking to distribute online. See video below (7 minutes, 32 seconds)

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Last week at the NABShow, Rovi's Product Marketing Director Simon James came by the VideoNuze booth for an interview. Simon talks about how Rovi is helping jump-start UltraViolet's "disc-to-digital" efforts. At the show Rovi announced its TotalCode Enterprise 2.0, which supports the downloadable UV Common File Format. Simon also describes a recent deal with Samsung that allows Blu-ray owners to create a digital copy of their discs themselves, avoiding the step of going to a retail outlet. See video below (8 minutes, 5 seconds)

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I'm pleased to announce more great speakers and sessions for the VideoNuze 2012 Online Video Advertising Summit on June 19th in NYC.

Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

State of the Online Video Ad Market: Big Growth Ahead

- David Hallerman - Principal Analyst, eMarketer (presenter)

Description:
eMarketer is forecasting that in-stream and in-page online video advertising will triple from $3.12 billion in 2012 to $9.3 billion in 2016. In this lead-off session, principal analyst David Hallerman will explain what's behind the numbers, and what he sees as key opportunities and challenges in the growth ahead. For anyone trying to get their piece of this multi-billion dollar market, this session will be invaluable.

Upfronts, NewFronts and the Transition of Ad Spending - The Agency Perspective

- Mike Bologna - Managing Partner, Director, Emerging Communications, GroupM

- John McCarus - SVP, Group Director, Brand Content, Digitas

- Chris Smith - VP, Video and Mobile, Collective Media

Description:
TV advertising still dominates the market, but digital video providers are making an aggressive push for their fair share. In this session, get insights from the agency side about how digital is influencing buyer behavior the Upfronts, what effect the Digital Content NewFronts (DCNF) had on shaping demand, and how products like Collective's TV Accelerator are bridging the TV and online video advertising worlds.

The VideoNuze 2012 Online Video Advertising Summit will bring together executives from brands, agencies, technology providers and other stakeholders for a highly-focused day of learning and networking. Stay tuned for many more exciting speakers and session!

Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

Last week at the NABShow, Bill Wheaton, Akamai's SVP and GM of its Media Division stopped by the VideoNuze booth for an interview. Bill sees some of the biggest trends happening in mobile, and cites his experience in India recently as an example of the huge growth in mobile. He also points to growth in video consumed over iOS devices of 200%-300% year-over-year. All of that is leading to massive complexity in supporting multiple devices while emphasizing quality. Bill discusses these challenges and how Akamai is addressing them. See video below (8 minutes, 21 seconds).

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WeVideo announced it has raised a $19.2 million Series A round led by Crest Capital Ventures. Last week I interviewed WeVideo's VP of Product, John Canning, at the NABShow, who explained what's so special about its cloud-based, in-browser, collaborative video editing platform. John shares more about whom WeVideo competes with in both the consumer and the enterprise markets. WeVideo also announced an integration with the new Google Drive storage service, showing once again how powerful cloud computing has become.

See video below (7 minutes, 8 seconds).

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