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  • YuMe Implements Nielsen Mobile OCR for Toyota and GSK

    Monday, August 11, 2014, 9:53 AM ET
    |
    Posted by Will Richmond

    Late last week, YuMe announced that it was implementing Nielsen's mobile Online Campaign Ratings (OCR) to support cross-screen video ad campaigns for clients Toyota and GSK.  With Nielsen's mobile OCR, YuMe is able to measure audience segments by demographics, thereby improving its targeting capability across screens.

    In mid-July Nielsen announced that over 20 different agencies, content providers and video ad platforms had adopted mobile OCR, which means the YuMe cross-screen announcement is the first of many to come. Mobile OCR is critical as more viewership shifts to smartphones and tablets.

    Riding that wave, eMarketer expects mobile video advertising will jump from $1.44 billion in 2014 to $5.44 billion in 2018. A recent survey found that 75% of advertisers are already running cross-screen campaigns, but "insights" was cited as the most pressing challenge. Mobile OCR is squarely aimed at addressing this issue.

    (Note: YuMe is a VideoNuze sponsor)

     

    Categories: Advertising, Analytics, Mobile Video

    Topics: Nielsen, YuMe

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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