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  • Nielsen Touts Momentum For Mobile Online Campaign Ratings

    Tuesday, July 15, 2014, 5:53 PM ET
    |
    Posted by Will Richmond

    Nielsen is touting momentum for its mobile Online Campaign Ratings (OCR), citing adoption by over 20 different agencies, content providers and video ad platforms including Adap.tv, AdColony, BrightRoll, Collective, Defy Media, Digitas LBi, Drawbridge, Evolve Media, Freewheel, GroupM, Innovid, LiveRail, Lotame, Rocket Fuel, Rhythm NewMedia, Torrential, Tremor Video, TubeMogul, Twitch, Vdopia, Verve, Videology and YuMe.

    Accurate mobile measurement is crucial to both advertisers and content providers as viewers continue migrating their consumption to mobile devices. According to data from Ooyala, 21.5% of online video in Q1 '14 was consumed on mobile devices, up from 3.4% in Q1 '12. eMarketer is forecasting that mobile video advertising will increase from $1.44 billion in 2014 to $5.44 billion in 2018.

    Nielsen ratings will play a critical part in helping achieve this growth as advertisers seek to understand their total reach over TV, desktops and mobile devices. Mobile OCR provides campaign demographics across platforms as well as specific reach numbers.

     

    Categories: Advertising, Analytics, Mobile Video

    Topics: Nielsen

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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