I’m pleased to present the 512th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. We hope all of our listeners are staying safe and doing well.
On this week’s podcast Colin and I look at what’s ahead for premium video on demand (PVOD), whereby movies are released direct to consumer, preempting the theatrical window. PVOD has been a contentious topic and with theaters currently closed due to the pandemic PVOD’s appeal has accelerated.
PVOD was in the news earlier this week as the Wall Street Journal wrote how Universal Pictures’ PVOD release of “Trolls World Tour” generated 5 million rentals at $20 apiece. That yielded a split to Universal that was on par with 5 months of theatrical release revenue for the first “Trolls’ movie, underscoring PVOD’s profit potential for studios.
The article triggered pushback from executives at leading theater chains who are justifiably nervous about PVOD eating into their windows. Colin and I dig into the pros and cons of PVOD and what’s likely ahead as stay at home orders slowly lift.
Listen in to learn more!
Click here to listen to the podcast (22 minutes, 34 seconds)