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  • VideoNuze Podcast #473: How Connected TV and Mobile Video Can Coexist

    Friday, June 28, 2019, 1:05 PM ET
    |
    Posted by Will Richmond

    I’m pleased to present the 473rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Connected TV is one of the hottest trends in the video industry today. So is mobile video, and with 5G rolling out and mobile-first services like Quibi launching, mobile is going to get even more attention.

    But there is some conflicting data which Colin and I discuss this week. For example, a report from Extreme Reach this week showed that CTVs’ share of video ad impressions has grown to 49%, partly at mobile’s expense, and that 30-second ads which are CTV-friendly, now account for 69% of video ad impressions. Yet Colin shares Pew data that at least 17% of smartphone users now don’t even have a wired broadband connection, which likely means CTV isn’t meaningful to them. How can CTV and mobile  coexist and how should content providers be thinking about these trends?

    Listen in to learn more!

     
    Click here to listen to the podcast (21 minutes, 32 seconds)



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    Categories: Advertising, Devices, Mobile Video, Podcasts

    Topics: Extreme Reach, Pew, Podcast

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About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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