I’m pleased to present the 466th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Roku posted very strong Q1 ’18 results this week, with active accounts surpassing 29 million and streaming hours up 75%. On today’s podcast Colin and I did into all the relevant performance metrics to illustrate Roku’s astounding growth over just the past couple of years. Roku said it now accounts for 1 in 3 smart TV sold in the U.S. eclipsing Samsung for market leadership. With high profile streaming services from Disney, Apple, WarnerMedia and NBCU yet to debut, even more people will be rotating from linear/pay-TV to OTT, which will further benefit Roku.
Like Hulu, Roku finds itself in the industry’s sweet spot, with a large base of users actively consuming, creating a prime opportunity for advertisers to reach cord-cutters.
(Note: Roku’s VP of Global Ad Sales and Marketplace, Alison Levin, will speak at the 9th annual VideoNuze Video Advertising Summit on May 29th in NYC. Register now and save!)
Listen in to learn more!
Click here to listen to the podcast (21 minutes, 35 seconds)