VideoNuze Podcast #460: Apple’s Video Initiatives Unlikely to Have a Big Impact Short-TermFriday, March 29, 2019, 9:52 AM ET|Posted by Will Richmond
I’m pleased to present the 460th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Apple partially pulled back the curtain on its video strategy this past Monday. In today’s podcast Colin and I dig into what Apple revealed, weighing the pros and cons of the strategy.
Apple is checking a bunch of boxes: bolster its TV app to try making it a hub for OTT viewers, enable third-party SVOD/premium TV subscriptions with Apple TV Channels, and tease its Apple TV+ SVOD/originals strategy with a bunch of A-list stars. It’s a start, but Apple is coming to video extremely late and Colin and I agree that all of the above taken together is unlikely to generate a lot of new services revenue in the short term with Apple facing a variety of challenges.
But…Apple has unparalleled user experience DNA, deep pockets, huge flexibility in how it bundles its forthcoming SVOD service with others (i.e. music, games, news) and of course has a massive user base to build from. And Apple is playing the long game, as it must in the new post-iPhone, services-centric era.
With Apple’s SVOD service, Disney+, WarnerMedia and who knows what else set to come to market in the next 6-8 months, it’s going to be a very busy year.
Listen in to learn more!
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