VideoNuze Podcast #398: Pay-TV’s Programming Costs, Netflix Embraces Downloading, Facebook Starts Pre-RollsFriday, December 8, 2017, 12:25 PM ET|Posted by Will Richmond
I’m pleased to present the 398th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Many thanks to Brightcove, our podcast sponsor, which, with SpotX and the IAB Tech Lab, shared a great presentation at last week’s SHIFT event about how server side ad insertion complements programmatic (session video is here).
First up on this week’s podcast, Colin shares his thoughts about why programming costs are likely to continue rising for pay-TV operators, counter to Charter’s CEO Tom Rutledge belief that they’ll moderate. Colin details his reasoning, which could portend higher subscriber bills and therefore more cord-cutting.
Next, we discuss Netflix’s surprised reaction to the popularity of downloading among its subscribers. I had a laugh out loud moment reading about it earlier this week, since Netflix was steadfastly against downloading until a year ago, when, having been leap-frogged by Amazon, it finally began offering the feature. Netflix’s bias against downloading has been really bizarre and showed a real disconnect in understanding its subscribers.
Speaking of reversals, Facebook has had a change of heart about running pre-rolls and now plans to introduce them in Watch. Colin and I discuss why Facebook made the change and what it means for the industry.
Listen in to learn more!
Click here to listen to the podcast (21 minutes, 57 seconds)