LiveRail, whose programmatic video ad platform powers monetization for numerous premium content providers, announced this morning that it has appointed former NBCU ad executive Peter Naylor to its board of directors. Peter had headed up digital media sales at NBCU, where he helped lead the company's programmatic initiatives. Peter is a well-known digital media executive, serving as chairman of the IAB board and treasurer of the OPA.
LiveRail's programmatic platform focuses exclusively premium content providers and it includes customers such as A&E Mobile, Conde Nast, Univision, BET, MLB.com, CBS Interactive and PBS. LiveRail said its revenue run-rate is $100 million, of which 71% is via real-time bidding.
(Note: LiveRail is a VideoNuze sponsor)