Thursday, September 10, 2015, 9:13 AM ET|Posted by Will Richmond
Teads has reported that revenue from its programmatic outstream video ads grew 300% in January-August 2015 vs. the same 8 month period in 2014. Outstream video ads are inserted in text and other content and play when in view by the user. As such, outstream opens up huge new volumes of ad inventory for publishers who don’t have to create expensive video content tin order to access video ad demand.
Teads said most of the 2015 growth came from its private marketplace offering for large agency trading desks. More recently there’s been heightened interest in buying outstream video inventory programmatically via Teads’ open exchange. As a result Teads has expanded its open exchange to more markets. Teads also has multiple deals with DSPs such as DoubleClick, TubeMogul, Videology, Turn and AOL (Adap.tv).
Teads has been a leading proponent of outstream video ads, recently sharing research highlighting their efficacy vs. traditional instream ads. Teads' private and public exchange offerings give publishers further flexibility to tap into programmatic which is increasing its share of overall video ad spending.