YuMe has released results of a 500-person online survey about Super Bowl XLIX viewing intentions, finding surprisingly strong interest in watching the game via streaming. 37% of those surveyed said they plan to watch via a connected TV device, with 87% watching on TV, thereby implying lots of dual screen watching is in store.
41% of respondents said it was important to watch the game on multiple devices, with 75% agreeing there's less chance of missing out when using multiple devices.
In addition to watching the game dual-screen, the survey suggests viewers will be highly engaged with their devices during the game: 58% are likely to video chat with friends on their smartphone, 71% plan to take a selfie/video and 61% are likely to download a game-related app.
Super Bowl ads are once again shaping up to be popular. 38% plan to rewatch an ad seen during the game, 37% will watch the ads so they have something to talk about the next day and 40% plan to look up a product advertised during the game on their smartphone.
(Note: all the survey results are highlighted in this handy infographic.)
With the surging adoption of mobile video, no doubt this Super Bowl will be the most mobile-centric to date. It will be fun to see all the off-the-field records that are broken