Wednesday, June 8, 2016, 11:03 AM ET|Posted by Will Richmond
The 6th annual VideoNuze Online Video Advertising Summit in NYC is coming up next Tuesday, June 14th, with over 400 executives from throughout the ecosystem already signed up to attend, once again making the event a premier day of networking.
The program is also now finalized, with 50 speakers appearing on 13 sessions including keynote interviews, fireside chats, panel discussions and presentations that cover the most important topics in online video. A ton of hard work has gone into curating the program and optimizing each session’s particular focus. All of this means that the Video Ad Summit will be a top-notch day of learning for all attendees.
The conference’s over-arching theme is the convergence between online video and TV. Two sessions to highlight will occur in the morning. The first, “Reaching Audiences at Scale: Will TV Succeed in the Digital Age” will examine the fast-changing landscape for TV advertising, with major competitors like YouTube, Facebook, Snapchat and others offering advertisers unprecedented scale (see today’s WSJ interview with YouTube’s CEO Susan Wojcicki for more). Lorne Brown, founder and CEO of Operative (who’s also leading the NAB’s Digital Committee) will moderate, with Adam Gerber (ABC), Mike Germano (VICE Media), Melissa Kihara (Xaxis) and Bob Toohey (Verizon Digital Media) participating.
Then, following the morning break, the next session, “Optimizing Video Ad Targeting Through Data and Analysis” will dig deeply into how TV networks are investing heavily in data to enable their inventory to be more targeted and valuable. The session will also explore how networks are enabling holistic, targeted campaigns across their TV and online video properties, and across devices. Mike Chapman, Managing Director at Accenture Strategy (who co-authored the ABC study on TV advertising ROI, released during this year’s upfronts) will moderate, with Gabe Bevilacqua (Viacom), Denise Colella (NBCU), David Ernst (Discovery), Mark Gall (Alphonso) and Vikram Somaya (ESPN) participating.
Together, these sessions are going to provide fantastic insights into the intersection of TV and video advertising and what TV networks, as the biggest source of premium programming online, are doing to remain competitive.
Learn more about the Video Ad Summit and register now!