Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
This week we’re pleased to have Zvika Netter, CEO and Co-Founder of Innovid, as our guest. Innovid has been in video advertising for 14 years, evolving from an early player in interactive ads to become the leading delivery and measurement platform for brands and agencies. Importantly, as Zvika explains, Innovid has held fast over the years to being independent - not involved with any media buying or selling, which he views as a clear differentiator.
Late last week Innovid achieved a major milestone, by filing to go public via a SPAC. Zvika explains the decision process, and his points are a great counterpart to our conversation last week with JW Player’s Dave Otten, who also considered a SPAC, but decided instead to raise a large private round.
But the bulk of our time with Zvika is spent drilling into CTV, what’s driving the business, the key challenges, how they’re being addressed, what’s ahead, and of course, what role Innovid is playing. For anyone who wants a really deep dive into CTV, the interview is an intimate window into the CTV ad buyers’ perspective and how this is influencing the future shape of the industry.
(Note, Colin and I will be taking a break next week for the holiday, so we’ll be back in a couple of weeks)
Listen to the podcast (32 minutes, 17 seconds)