Friday, June 25, 2021, 10:29 AM ET|Posted by Will Richmond
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
Yesterday, JW Player announced a $100 million financing from LLR Partners. On this week’s podcast, we’re privileged to have JW’s CEO and co-founder Dave Otten joins us as a guest for a wide-ranging discussion.
Dave provides an update on JW and its competitive differentiators including its ease of deployment and focus on the “monetization layer” (i.e. helping its publishing partners drive revenue from their video assets). Importantly, Dave dives deeply into JW’s data strategy, and how being the video player for such a massive range of publishers gives it critical insights into usage and provides contextual data that can then be leveraged for improved monetization. Dave also gets into why he’s bullish on live, subscription-based models, connected TV, where the industry is heading and much more.
Dave explains the new financing round and how JW decided to go this route instead of doing a SPAC/IPO which are both very popular (just yesterday Innovid and Buzzfeed announced SPAC deals, here and here).
It’s a fascinating interview, which I highly recommend for anyone interested especially in the role of data, and what’s ahead for the video industry.
Listen to the podcast (31 minutes, 8 seconds)