Friday, April 13, 2007, 5:50 PM ET
Yesterday’s announcement from CBS that it has formed the CBS Interactive Audience Network, and partnered with AOL, Microsoft, CNET, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh provides even more discussion material for the Super Session panel I’m moderating, which is coming up on Tuesday, April 17th at NAB 2007 (“The Revolutionizing Impact of Broadband Video”).
I’m always a little reluctant to use a word like “revolutionizing”, as it just feels a bit hyperbolic. Yet, what CBS announced yesterday, in combination with the NBC-News Corp JV announcement a few weeks ago sure does seem to signal that these networks themselves are willing to take new risks and be much more opportunistic with how their prized programs get to audiences’ homes. I give these companies all a lot of credit – they are demonstrating a willingness to challenge their existing (and longstanding) business models though the economics and potential of these new models are not yet clear.
We’ll be getting into all of this and more at NAB – come join us!