• 5 Updates to Note: Brightcove 3, Silverlight 2, Google-YouTube-MacFarlane, NBC-SNL-Tina Fey, Joost-Hulu

    With so much going on in the broadband video world, I rarely get an opportunity to follow up on previously discussed items. So today, an attempt to catch up on some news that's worth paying attention to:

    Brightcove 3 is released - Back in June I wrote about the beta release of Brightcove 3, the company's updated video platform. Today Brightcove is officially releasing the product. I got another good look at it a couple weeks ago in a briefing with Adam Berrey, Brightcove's SVP of Marketing. I like what I saw. Much more intuitive publishing/workflow. Improved ability to mix and match video and non-video assets in the way content is actually consumed. New emphasis on high-quality delivery to keep up with ever-escalating quality bar. Flexibility around video player design and implementation. And so on.

    The broadband video publishing/management platform is incredibly crowded, and only getting more competitive. Brightcove 3 ups the ante further.

    Silverlight 2 is released - Speaking of releases, Microsoft officially unveiled Silverlight 2 yesterday, making it available for download today. I was on a call yesterday with Scott Guthrie, corporate VP of the .NET developer Division, who elaborated on the details. NBC's recent Olympics was Silverlight 2 beta's big public event, and as I wrote in August, the user experience was seamless and offered up exciting new features (PIP, concurrent live streams, zero-buffer rewinds, etc.).

    A pitched battle between Microsoft and Adobe is underway for the hearts and minds of developers, content providers and consumers. Silverlight has a lot of catching up to do, but as is evident from the release, it intends to devote a lot of resources. Can you say Netscape-IE or Real-WMP? This will be a battle worth watching.

    Google and Seth MacFarlane are hitting a home run with "Cavalcade of Comedy" - A month since its debut, Google/YouTube and Seth MacFarlane seem to have hit on a winning formula at the intersection of video syndication, audience growth and brand sponsorship. On YouTube alone, the 10 short episodes have generated over 12.7 million views according to my calculations, while this TV Week piece quotes 14 million + when all views are tallied.

    Last month, in "Google Content Network Has Lots of Potential, Implications" I wrote at length about how powerful GCN and YouTube could be for the budding Syndicated Video Economy, yet noted that the jury is still out on whether Google's really committed to GCN. "Cavalcade's" early success surely gives GCN some tailwind. (Btw, for more on Google/YouTube's myriad video initiatives, join me on Nov. 10th for the Broadband Video Leadership Breakfast Panel, which David Eun, the company's VP of Content Partnerships will be a panelist)

    NBC/SNL and Tina Fey set a new standard for viral success - Tina Fey's Sarah Palin skits are hilarious and unlike anything yet seen in viral video. Usage is through the roof: a new study by IMMI suggests that twice as many people watched the skits online and on DVR than did on-air, while Visible Measures's data (as of 3 weeks ago!), shows over 11 million video views. SNL is smack in the middle of the cultural zeitgeist once again, with Thursday night specials and reports of a new dedicated web site in the mix.

    To put in perspective how disruptive viral video can be to the uninitiated, several weeks ago I heard a pundit on CNN's AC360 dismiss the potential impact of the Fey skits on the election with a wave of his hand and a remark to the effect of "come on, how many people stay up that late to watch SNL really?" How's that for being out of touch with the way today's world really works? Political pros and other taste-makers should take heed - viral video can be a cultural tour de force.

    Joost Flash version is here, finally - Remember Joost? Originally the super-secret "Venice Project" from the team that made a killing on KaZaA and Skype (the latter of which was acquired by eBay, permanently undermining former eBay CEO Meg Whitman's M&A acumen), Joost today is announcing its Flash-based video service. You might ask what took the company so long given this is where the market's been for several years already? I have no idea.

    But here's one key takeaway from Joost's story: because of its lineage, the company was once regaled as the "it" player of the broadband video landscape. Conversely, Hulu, because of its big media NBC and Fox parentage, was dismissed by many right from the start. Now look at how their fortunes have turned. When your mom used to tell you "don't judge a book by its cover," she was right.

    What do you think? Post a comment.