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Horizon Media today is announcing UNCVR, a division that will feature a partnership with entertainment-based tech player STXSurreal and focus on augmented reality, virtual reality, mixed reality and 360-degree videos.
To get the endeavor off the ground, Horizon stayed in-house talent for the department leads, selecting Sarah Bachman, vp of mobile strategy, and Monika Ratner, director of social, for the positions. The media agency is also in the process of hiring two staffers—an associate director and a strategist—to build out UNCVR. They will all report to Donnie Williams, chief digital officer at the company.
ABC Entertainment has developed content with Horizon, while GSN has distributed its video through UNCVR.
