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News for 'Data'

Title Date Source
OpenAP Names Accenture as Third-Party Administrator 04-07-2017 Multichannel News
Inside NBCUniversal’s Billion-Dollar Bet on Data-Based Advertising 04-04-2017 Adweek
Broadband providers reaffirm privacy policies amid FCC rules flap 03-31-2017 CNET
Fox, Turner, Viacom Team Up to Push Data-Driven TV Ads 03-15-2017 B&C
Vizio Suit Forces Agencies And Vendors To Rethink Their Use Of Smart-TV Data 03-14-2017 AdExchanger
Jeff Bewkes Eschews Data-Driven Content for Traditional Creative Process 03-07-2017 Home Media
Real-Time TV Researcher Samba TV Starts DMP 03-07-2017 Mediapost
Videology to Use Tru Optik Data for OTT TV Targeting 03-01-2017 Multichannel News
Omnicom’s Chief Research Officer Addresses The Realities Of TV Addressability 11-16-2016 AdExchanger
TV's Data-Fueled Ad Sales: Finding the Signal in the Noise 09-27-2016 AdAge
New Netflix Data Reveals When Viewers Commit to TV Shows 09-22-2016 WSJ
How Netflix Is Using Your Data 09-19-2016 Fortune
TiVo And Cadent Dish Up Linear TV Audience Data Beyond Network Walls 07-12-2016 AdExchanger
Viacom Strikes Addressable Advertising Deal With Roku 04-28-2016 Multichannel News
Nielsen Will Tap Set Top Box Viewing Data In Deal With Dish Network 04-04-2016 Deadline
Key Verizon Data Becomes Available to AOL Advertisers, Slowly 03-21-2016 AdAge
Fox AIMs to Build Ad Business With Data 03-15-2016 B&C
Viacom Aims to Make Data Accessible to All Marketers 03-08-2016 AdAge
TiVo Research, Oracle Do a Data Deal 01-21-2016 Multichannel News
Acxiom Launches Advanced Ad Data Platform AcxiomTV 01-05-2016 Mediapost
Turner's new ad sales strategy sharpens its focus on clients, data 12-10-2015 Digiday
Turner's Data Dreams Extend Beyond Its Own Walls 11-30-2015 AdAge
Viacom Bets on Big Data to Boost Its Revenues 11-03-2015 Variety
Viacom and TiVo Partner to Share Data With Advertisers 11-02-2015 Adweek
One Year In, How Is Viacom's Data Play Holding Up? 10-27-2015 AdAge
Pixability Expands Data Science Leadership With Hiring of Industry Veteran John Baker 10-21-2015 Press Release
Comcast Seeks to Harness Trove of TV Data 10-20-2015 WSJ
AOL boss Tim Armstrong is in denial mode on supercookies, data tracking 10-08-2015 Venture Beat
Verizon's Zombie Cookie Gets New Life 10-06-2015 Pro Publica
Loaded With Data, Verizon's AOL Looks up at Giants - and Takes Aim 09-28-2015 AdAge
Netflix knows the episodes that make you binge-watch the series 09-24-2015 Engadget
When Do Viewers Commit to TV Shows? Netflix Reveals Data 09-23-2015 WSJ
For streaming video apps, data is the only way forward 08-13-2015 Digiday
Ogilvy & Mather Inks a Data Deal to Help It 'Create More Tailored Messaging' 08-06-2015 Adweek
Turner Broadcasting: TV Companies Can Have Data Clouds Too 07-01-2015 AdExchanger
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