News for 'Programmatic'

Friday, February 13, 2015

SpotXchange Expands In Europe, Opens Office In Amsterdam Mediapost
Advertising, International, Programmatic

Thursday, February 12, 2015

YouTube Content Networks Preparing For a More Programmatic Ad World WSJ
Advertising, MCN, Programmatic

Wednesday, February 11, 2015

Programmatic to Make Gains in Connected TV, OTT Video eMarketer
Advertising, Programmatic, Research

Friday, February 6, 2015

Adap.tv Releases Redesigned Programmatic Video Platform Press Release
Advertising, Programmatic

Wednesday, February 4, 2015

Heineken Partners With TubeMogul, Now Spends 10% of Ad Budget Via Programmatic Channels WSJ
Advertising, Programmatic

Friday, January 30, 2015

Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically Adweek
Advertising, Programmatic, Sports

Wednesday, January 28, 2015

The Armstrong effect: Why agencies are upbeat on AOL tech, video Digiday
Advertising, Programmatic

Thursday, January 22, 2015

Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign Mediapost
Advertising, Programmatic, Research

Tuesday, January 13, 2015

Monday, January 12, 2015

Turbo Tax Becomes First Programmatic Ad Buyer on ESPN`s SportsCenter WSJ
Advertising, Cable Networks, Programmatic, Sports

Tuesday, January 6, 2015

Google Names Programmatic Video Marketplace Partners: Fox News, HGTV, Netflix On Board Mediapost
Advertising, Programmatic

Monday, January 5, 2015

Is Google using YouTube to tighten its grip on ad tech? Digiday
Advertising, Programmatic

Tuesday, December 16, 2014

Havas Taps FuturesMedia For `Programmatic TV` Access Mediapost
Advertising, Programmatic

Friday, December 12, 2014

Altitude Digital Launches AIR to Help Publishers Address Inefficiency in the Programmatic Video Marketplace Press Release
Advertising, Programmatic

Thursday, December 11, 2014

Monday, December 8, 2014

ESPN Tries `Programmatic` Auction for TV Ad Sales WSJ
Advertising, Cable Networks, Programmatic

Thursday, December 4, 2014

WideOrbit, TubeMogul Forge Programmatic TV Ad Deal Multichannel News
Advertising, Partnerships, Programmatic

Tuesday, November 25, 2014

Genesis Media Adds SSP Capabilities To Video Platform Mediapost
Advertising, Programmatic, Technology

Monday, November 24, 2014

Vidible Launches Flashlight to Spot Fraudulent Video Publishers Videoink
Programmatic, Syndicated Video Economy, Technology

Thursday, November 13, 2014

Monday, November 10, 2014

Videology`s Ferber: Hammering TV With Digital RTB Tactics (Alone) Will Not Unlock Dollars AdExchanger
Advertising, Programmatic

Thursday, November 6, 2014

Unilever CMO Keith Weed warns programmatic TV must be treated with respect The Drum
Advertising, Programmatic

Tuesday, November 4, 2014

Targeting vs Reach - Can Programmatic Help Video Overcome The Ultimate Catch-22? Mediapost
Advertising, Programmatic

Thursday, October 30, 2014

Multi Channel Network and AOL Platforms Plan to Pilot Industry’s First Integrated Programmatic Private Marketplace for TV Press Release
Advertising, International, Programmatic

Tuesday, October 21, 2014

Vdopia Launches Programmatic Platform For Mobile Video Mediapost
Advertising, Mobile Video, Programmatic

Wednesday, October 15, 2014

As Programmatic Video Evolves, Publishers Are Just Getting Started AdExchanger
Advertising, Programmatic

Tuesday, October 14, 2014

FreeWheel Tests Premium Programmatic Reserve With TubeMogul AdExchanger
Advertising, Programmatic

Tuesday, September 30, 2014

AOL Gets Nerdy at Its Second Programmatic Upfront AdAge
Advertising, Programmatic

Thursday, September 11, 2014

Following Sale To RTL, SpotXchange Partners With 2 European Networks Mediapost
Advertising, International, Programmatic

Wednesday, September 3, 2014

Fewer Than a Quarter of Marketers Have Used Programmatic Buying Adweek
Advertising, Programmatic, Research

Tuesday, September 2, 2014

Programmatic Video Buying Means Linking All Video Buying (Hopefully) eMarketer
Advertising, Programmatic

Monday, August 25, 2014

Turn Boosts `Programmatic TV` Offering With AdMore Partnership Mediapost
Advertising, Programmatic

Friday, August 15, 2014

IDG Invests In Premium Video, Programmatic Tech AdExchanger
Advertising, Programmatic

Wednesday, August 13, 2014

Over 90% Of Buyers Using Programmatic, Per AOL Survey Mediapost
Advertising, Programmatic, Research

Wednesday, August 6, 2014

AOL Is Reaping The Rewards Of Programmatic AdExchanger
Advertising, Programmatic

Friday, July 25, 2014

A Primer On The Progression Of Programmatic Media, From Search To TV Forbes
Advertising, Programmatic

Tuesday, June 24, 2014

Will Programmatic Advertising Take Over TV? Adweek
Advertising, Programmatic

Monday, June 16, 2014

This $36 Billion Company Will Spend 50% of Ad Dollars on Digital Adweek
Advertising, Programmatic

Wednesday, June 4, 2014

Google Announces Premium Video Ad Marketplace For Programmatic RTM Daily
Advertising, Programmatic

Friday, May 23, 2014

FreeWheel Cofounder On The Profound Differences Between Programmatic TV And Display AdExchanger
Advertising, Programmatic

Thursday, May 22, 2014

AOL Pushes Into Linear TV: Acquires Audience Targeter PrecisionDemand, Merges With Adap.tv Mediapost
Advertising, Deals & Financings, Programmatic

Wednesday, May 21, 2014

Conde Nast Teams With Google to Pitch Programmatic Ad Deals AdAge
Advertising, Magazines, Programmatic

Thursday, May 15, 2014

Programmatic Advertising To Gobble Up Even More Ad Budgets Forbes
Advertising, Programmatic, Research

Wednesday, May 14, 2014

Programmatic Buying to Reach 20% of US TV Advertising Says Strategy Analytics Press Release
Advertising, Programmatic, Research

Thursday, May 8, 2014

The Programmatic Revolution Will Be Televised Adweek
Advertising, Programmatic

Tuesday, April 29, 2014

Suddenlink TV Ads Get Programmatic Multichannel News
Cable TV Operators, Programmatic

Wednesday, April 23, 2014

Publishers, Brands Buzz Over Programmatic Private Marketplace Buys AdExchanger
Advertising, Programmatic

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