Friday, November 20, 2015, 10:39 AM ET|Posted by Will Richmond
I'm pleased to present the 299th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week there was a lot of industry data released that Colin and I covered. To streamline things, on this week’s podcast we highlight and discuss our 5-6 top takeaways. These include rising TV Everywhere usage, the shift in viewing from tablets to smartphones, how SVOD appears to be complementing pay-TV, why younger viewers are more tolerant of lower video quality, and how technology is defeating bots in online video advertising.
Here are links to some of our coverage of this data:
FreeWheel’s Q3 Video Monetization Report Shows Continued Industry Growth
Conviva Survey Shows High Abandonment Rates for Lower Quality Video Experiences
Survey: OTT Usage is Up, But Pay-TV is Still Hugely Popular, Even Among Millennials
Videology - White Ops Study Details Cost of Bots on Video Advertising
12-fold Increase in Mobile Video Volume by 2021, Led by Smartphone
Listen now to learn more!
Click here to listen to the podcast (23 minutes, 7 seconds)
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Monday, November 16, 2015, 11:36 AM ET|Posted by Will Richmond
Fraud in video advertising is a significant problem causing billions of dollars in losses throughout the industry. To help drive a common understanding and gain consensus around what should be done, last Thursday Videology and White Ops released a valuable new white paper, “Eradicating Bot Fraud: The Path to Zero Tolerance.”
The paper explains all the different causes of video ad fraud, focusing on bots, or non-human traffic, which are considered the most pervasive type of fraud. Bots distort the market because they trigger an ad view even though no human being ever actually saw the ad. Bots are active in all types of video, from long-tail to premium. Videology and White Ops found that a higher percentage of traffic at night contains bots and that users age 65+ are 69% more likely to be hosting bots through an outdated browser.
Posts for 'WhiteOps'