Posts for 'Taboola'

  • Small Screens, Big Profits: How to Achieve Success in Mobile Video [VIDEO]

    At our recent VideoNuze Online Video Ad Summit, we had a great session focused on succeeding with mobile video which included Chris Carey (Head of Sales, Strategy and Business Development, Verizon Digital Media Services), Amy Mbagwu (Head of Branding Sales, Taboola), Jeremy Sigel (Global SVP of Content and Innovation, Essence), with Keith Grossman (Global Chief Revenue Officer, Bloomberg Media, moderating.

    The session explored user behavior in mobile, why scale and premium content matter most to ad buyers, the role of brand safety, how mobile contrasts with OTT delivery, cross-device IDs, the impact of social media / walled gardens, how to use data effectively in mobile and much more.

    Watch the session video now!

  • The Open Web Will Broadcast More Videos Than YouTube, and Revenue Will Follow

    Creating a Leakproof Life Preserver to Save Journalism

    It was Jeff Zucker - then head of NBCUniversal, now running Donald Trump’s favorite, CNN – who coined the famous cautionary phrase, trading “analog dollars for digital pennies” nearly 10 years ago. He warned of an economic Armageddon as digital advertising drained high-priced, high-margin volume away from traditional TV broadcasters.

    He was right. In fact, a decade has meant the continued crushing of the revenue streams of more than just the broadcast networks, but journalism at large. Newspapers are increasingly shutting down their print editions; many magazines have it even harder. Relentless innovation in programmatic advertising gives marketers the ability to navigate autonomously to the highest value/lowest CPM impression.

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  • Taboola Reimagines Publishers’ Mobile Sites as Feed Experiences Loaded With Video

    Content discovery platform Taboola is taking a page from social networks, introducing a new format called “Taboola Feed,” which is a continuous scrolling feed of content that appears at the end of publisher’s article pages. Publishers can customize the feeds using “cards” that can contain either their own or third-party content (see video demo below).

    Adam Singolda, CEO and founder of Taboola, told me that moving to the feed approach is an acknowledgement that social networks have optimized how the mobile user experience should work, and that the publishers’ current approach to loading their pages with multiple widgets is broken. With a feed that follows the end of an article, publisher create a familiar environment that in turn improves the likelihood that users will stay engaged.

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  • Taboola Acquires ConvertMedia, An Outstream Video Ad Provider, to Fuel Video Recommendations

    Taboola, a large content recommendation platform, has acquired ConvertMedia, an outstream video ad provider with $50 million in annual run rate revenue and roots in display advertising. Taboola’s thumbnail recommendations at the end of text articles are found widely on major online publishers’ sites. The company provides 14-15 billion of these recommendations on a daily basis to over 1 billion unique users per month.

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  • Taboola is On a $100 Million Run Rate, Expanding Beyond Video Recommendations Roots

    Content recommendation provider Taboola, which I've been tracking since its early days, is now on a $100 million annual revenue run rate, according to co-founder and CEO Adam Singolda, whom I spoke to yesterday. It's the first time Taboola has revealed its revenue profile, and Adam also said the company has also been cash flow positive for several months.

    Taboola got its start helping content providers generate more video views on their sites by analyzing their own videos and the sites' users' behaviors and then adding a strip of recommended videos to help recirculate traffic. It then expanded by providing those recommendations to an ever-growing publisher network. In December, 2011, it applied the same underlying predictive technology to article recommendations and also began distributing these through its network. Adam said there are now over 1 million articles and videos, which are recommended 3 billion times/day.

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  • Taboola Choice Allows Users to Filter Unwanted Video Recommendations

    Taboola, which now serves 3 billion video and article recommendations per day across a wide network of publisher sites, is unveiling "Taboola Choice" this morning. Taboola Choice allows users to proactively filter out unwanted video and article recommendations, so that these will not be seen on any publisher sites which are subsequently visited. By adding this feedback loop, Taboola's recommendations become more precise over time, resulting in a better user experience and more efficiency for both content providers and publishers.

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  • Poll Shows Strong Interest in Building Video Audiences Through Paid Recommendations

    Taboola and Kaltura have released the results of a poll taken during a recent webinar they conducted, in which attendees (content publishers and advertisers) were asked about their interest in using paid recommendations/native advertising to build their video viewership. The poll found that while 27% currently use paid recommendations/native advertising, 95% said they would "consider switching from  marketing their videos using traditional advertising to paid recommendations/native advertising in the next few years."

    (Note a couple of caveats here: the sample size was just 34 respondents, so the results are more directional than statistically significant. Also the webinar itself was focused on content recommendations, so presumably those attending were already interested in the topic.)

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  • Taboola Raises $15 Million Series D Round

    Taboola has raised another $15 million, led by Pitango VC, bringing its total to date to $40 million. The Series D financing comes just 9 months after raising its last round of $10 million. Taboola will use the new funds for continued international expansion and product development. CEO and founder Adam Singolda told me the company has 70 employees currently and plans to double in size by the end of 2013.

    Taboola's roots are in providing recommendations for content providers to better promote their own video within their sites and also for third-party video to gain wider, targeted distribution. Over the past year Taboola has also leveraged its underlying EngageRank recommendations technology to quietly begin distributing article recommendations as well (I noticed these last month on

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  • Taboola Raises $10 Million Series C Round, Doubles Monthly Users

    Video recommendations provider Taboola has announced a $10 million Series C financing this morning led by Marker LLC. With the new round, total capital raised to date is $24 million. Proceeds will be used for international expansion and product development.

    Taboola's EngageRank now delivers 500 million recommendations per day to 130 million monthly users for publishers such as WSJ, NY Times, CNN, The Hollywood Reporter, USA Today and others. Monthly users have doubled since last November, when Taboola had 64 million users in the U.S. User growth likely reflects increased penetration with U.S. publishers, and also international growth in countries such as Germany (where Taboola recently announced a deal with OMS, a consortium of 30 newspapers), England, Israel, Brazil, France and Poland.

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  • Taboola's Video Recommendation Widget Reaching Over 64 Million U.S. Unique Users Per Month

    Taboola's video recommendation widget is now placed on pages of content publisher web sites reaching over 64 million U.S. unique users per month, according to Quantcast data. Adam Singolda, Taboola's CEO explained that the 64 million amount means Taboola's exposure is ahead of the uniques at popular sites like Bing, Pandora and CNET, and just behind Twitter, Wikipedia and Amazon, again, according to Quantcast data (see chart below).

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  • Implements Taboola's Video Recommendations has begun implementing video recommendations engine Taboola to power videos on all of its News pages. I confirmed with Taboola's CEO and founder Adam Singolda that is using the company's "Text2Video" product on its news pages currently and that a fuller rollout is planned, though he wouldn't provide further details.

    With the Text2Video product, Taboola analyzes web pages and uses its proprietary text algorithms to understand the content of those pages. This data is combined with cookies to gain insight into users' interests. Videos are then recommended based on this information using Taboola's EngageRank video solution.

    This is the 3rd big recent publisher win for Taboola, following both and Bloomberg (additional customers include Demand Media, Revision3, Kiplingers and others). What's distinctive about the implementation is that the video recommendations are given the most prominent placement yet (see below), at the top of the right column with 3 thumbnails exposed. That's highly valuable page real estate, and it shows the confidence the USA Today team must have not only in the quality/relevance of the recommended videos, but also in their ability to deliver superior monetization.

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  • Taboola Is Providing Video Recommendations For

    Taboola's EngageRank video recommendation technology has been officially adopted by the, following a successful 8-month trial. has implemented Taboola's recommendations in a section called "Other Videos You May Like" as thumbnails below the main player window and when the video ends. Taboola's CEO and founder Adam Singolda told me that based on A/B testing vs. other recommendations technologies, Taboola was found to drive 250% higher video views. Last week I met up with Adam and Lior Golan, who runs product and technology at the company and was in from Israel where he's based.

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  • Bloomberg is Now Using Taboola's Video Recommendations

    Browsing the web last week, I noticed that is now incorporating videos throughout its site from Taboola, the video recommendations engine. If you click on any article on the site, in the lower part of the right column you'll see several thumbnails of recommended videos (here's an example from an article today about Motorola's earnings). When you click any video you're then brought to a playback page, which has additional recommended videos (see below).  

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  • Taboola Aims to Crack Video Recommendations Nut

    For Internet-based content, recommendations have to be one of the toughest nuts to crack. There are just so many variables in play - analyzing and characterizing the initial piece of content consumed, building a large enough database of content to match it against, understanding individual user's peculiarities, presenting results in a meaningful way, etc. Still, effective recommendations are powerful because they enhance the user's experience, increase consumption and drive more ad inventory.

    One company trying to crack the recommendations nut for video content is Israel-based Taboola. I recently caught up with their CEO/founder Adam Singolda to learn more about their approach and progress. The company's ViDiscovery system analyzes both the content provider's video and its users' behaviors. The combination of the two then drives Taboola's recommendations, which can be presented in a number of different formats depending on the content provider's preferences.

    You can see several examples of the recommendations in action. At, a little tab in the bottom left of the video window prompts for "Videos Like This" which in turn opens a horizontal scroll bar with recommended videos. In some cases the recommendation work very well, matching specific news stories with one another. But in other cases the experience was mixed. For example, when watching a video about the "Zooz Beat" music app the first recommended video was an update about Hurricane Gustav from August '08 and the second was about a refinery workers' strike in the U.K. Hmm, if there's a correlation between the three videos, I'm not sure I see it.

    Still, Taboola's team has an impressive pedigree and has raised $6M to date, plenty for a small team to continue refining its algorithms and results. The company's primary model is ad-based, with it receiving a revenue share for incremental video viewing that it drives. That kind of success-based approach will endear it to resource-constrained content providers eager to generate additional usage and revenues without extra expense. It's easy to implement Taboola by just adding a line of code to the player or web site.

    High-quality recommendations are not easy to pull off, but if Taboola can get its system really humming with demonstrable case studies of success it could gain very quick traction.

    What do you think? Post a comment now.

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