In another sign of how online video platforms (OVPs) are expanding the scope of their management and publishing services, this morning thePlatform is announcing a multi-year deal to power the big Australian telco Telstra's multi-screen BigPond TV service for TVs, set-top boxes and the web. The announcement follows news earlier this week that Ooyala will be supporting Yahoo! Japan's multi-screen video efforts and that Brightcove has integrated with LG connected Smart TVs for direct publishing. Marty Roberts, thePlatform's VP of Sales and Marketing caught me up on the BigPond details yesterday.
The central component of BigPond TV, which Telstra announced last June, is what the company calls the "T-Box," a hybrid IP set-top box from Netgem that handles both linear channels and on-demand video. Telstra is promoting the T-Box in its bundles and it is meant to replace traditional set-tops over time. Importantly, Telstra doesn't impose any consumption caps for online video viewing via the Telstra broadband ISP. In addition to the T-Box, Telstra is also delivering the full BigPond TV service to connected TV and Blu-ray players from LG and Samsung. Telstra's goal is to have content selection on the T-Box, connected devices and online be completely synched up. For now mobile options, like an iPad or Android app aren't available, but they'll be coming soon.
SeaChange has unveiled "Adrenalin," a back office technology platform to enable its pay-TV providers to deliver multi-screen video experiences. Adrenalin is meant to help pay-TV operators deliver on their customers' expectations for anytime/anywhere/any device video deliver. As SeaChange president Yvette Kanouff told me last week, Adrenalin's goal is to help pay-TV operators achieve 3-screen goals by evolving from, rather than replacing existing back office systems. Key goals are reliability, faster time to market and proven scalability.
Adrenalin is an upgrade of SeaChange's Axiom on Demand back office, with new functionality integrated from acquisitions like VividLogic, eventIS and Mobix Interactive. Adrenalin uses a service oriented architecture to deliver 4 components: business application and content management, content distribution and session management, advanced monitoring and client publishing across multiple device including set-top boxes, Android, iOS, and other connected devices.
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