Why Programmatic Video & TV Ad Spending Will Hit $15 Billion in 2018 [SHIFT Video]Wednesday, December 7, 2016, 1:59 PM ET|Posted by Will Richmond
At last week’s SHIFT // 2016 Programmatic Video & TV Ad Summit, we were privileged to have Lauren Fisher, senior analyst at eMarketer, kick off the day by presenting details behind her forecast that programmatic video and TV ad spending will hit $15 billion in 2018, more than doubling from 2016’s estimated $7 billion.
In her 15-minute presentation, Lauren highlighted the critical roles of data, targeting, audience fragmentation, mobile and connected TVs in driving programmatic video & TV ad spending forward. Below is the video of her presentation, and her slides are available here.
Categories: Advertising, Programmatic
Topics: eMarketer, SHIFT // 2016 Programmatic Video & TV Advertising Summit