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  • Why Programmatic Video & TV Ad Spending Will Hit $15 Billion in 2018 [SHIFT Video]

    Wednesday, December 7, 2016, 1:59 PM ET
    |
    Posted by Will Richmond

    At last week’s SHIFT // 2016 Programmatic Video & TV Ad Summit, we were privileged to have Lauren Fisher, senior analyst at eMarketer, kick off the day by presenting details behind her forecast that programmatic video and TV ad spending will hit $15 billion in 2018, more than doubling from 2016’s estimated $7 billion.

    In her 15-minute presentation, Lauren highlighted the critical roles of data, targeting, audience fragmentation, mobile and connected TVs in driving programmatic video & TV ad spending forward. Below is the video of her presentation, and her slides are available here.

     

     

    Categories: Advertising, Programmatic

    Topics: eMarketer, SHIFT // 2016 Programmatic Video & TV Advertising Summit

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