VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories
  • Why Programmatic Video & TV Ad Spending Will Hit $15 Billion in 2018 [SHIFT Video]

    Wednesday, December 7, 2016, 1:59 PM ET
    |
    Posted by Will Richmond

    At last week’s SHIFT // 2016 Programmatic Video & TV Ad Summit, we were privileged to have Lauren Fisher, senior analyst at eMarketer, kick off the day by presenting details behind her forecast that programmatic video and TV ad spending will hit $15 billion in 2018, more than doubling from 2016’s estimated $7 billion.

    In her 15-minute presentation, Lauren highlighted the critical roles of data, targeting, audience fragmentation, mobile and connected TVs in driving programmatic video & TV ad spending forward. Below is the video of her presentation, and her slides are available here.

     

     

    Categories: Advertising, Programmatic

    Topics: eMarketer, SHIFT // 2016 Programmatic Video & TV Advertising Summit

  • CTV Advertising PREVIEW 2023 - leaderboard - 1-24-23

Also see:

PadSquad Partners With Innovid for Access to Tools That Accelerate Interactive CTV Ads

Read More

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • Sundance, Once a Hotbed for Film Deals, Tries to Find Its Footing NY Times
  • ‘Stranger Things’ Is (Obviously) 2022’s Most Streamed Show The Hollywood Reporter
  • Showtime Cable May Get Paramount+ Content, And A Rebranding Mediapost
  • Disney outlines measurement strategy for streaming TV future AdAge
  • Largest RSN Owner in U.S. Prepares for Bankruptcy Front Office Sports
  • NBCUniversal Projects Peak Losses on Peacock to Hit $3 Billion This Year Variety
More News
CTV Advertising PREVIEW 2023 - medium rectangle - 1-24-23

Our Sponsors

  • CTV Advertising PREVIEW 2023 - 1-24-23

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2023. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions