VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories
  • VideoSchmooze [VIDEO] - Nielsen and LRG Analysts Dispel Video Myths

    Tuesday, December 16, 2014, 10:52 AM ET
    |
    Posted by Will Richmond

    Below is the full video of the opening season at the recent VideoSchmooze: Online Video Leadership Forum, featuring Dounia Turrill, SVP, Client Insights, Nielsen and Bruce Leichtman, President and Principal Analyst, Leichtman Research Group, with me moderating. It was a fascinating session with Bruce and Dounia dispelling many of the myths around the changing video landscape, while zeroing in on the trends that matter most.

    Among the topics we explored were cord-cutting and pay-TV seasonality, how SVOD is substituting for linear TV viewing, how Netflix is penetrated across different demographics, whether CBS All Access and HBO OTT will succeed, why too much attention is paid to millennials' viewing habits, why TV Everywhere is being marketed incorrectly, and how ad dollars are shifting from TV to online video, plus others.

     

     

     

    Categories: Advertising, Aggregators, Cable TV Operators, Millennials, TV Everywhere

    Topics: Leichtman Research Group, Nielsen, VideoSchmooze

  • Inside the Stream  leaderboard - 1-28-26

Also see:

Inside the Stream: YouTube is the Biggest Media Company; Navigating Streaming Sports

Read More

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • ‘Jeopardy!’ Plans YouTube Spinoff Show as It Ramps Up Production on Platform The Hollywood Reporter
  • Netflix Raising U.S. Prices for Second Time in Less Than Two Years Variety
  • Walmart, Vizio Link Content To Commerce At NewFronts Mediapost
  • Deloitte: 68% of Streamers Choose Less-Expensive Ad-Supported Plan Media Daily News
  • Samsung, Amazon Ads Form Shoppable CTV Partnership Mediapost
  • OpenAI drops AI video tool Sora, startling Disney Reuters
More News
Inside the Stream  medium rectangle - 1-28-26

Our Sponsors

  • Inside the Stream

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2026. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions