Wednesday, December 17, 2014, 9:40 AM ET|Posted by Will Richmond
One of the highlights of the recent VideoSchmooze: Online Video Leadership Forum was the Best Practices in Video User Experiences session, which featured Mike Green (Brightcove), Anne Hunter (comScore), Paul Marcum (Bloomberg) and Steve Minichini (Assembly), with Jesse Redniss (BRaVe Ventures) expertly moderating.
The session included discussion of how viewers' video use cases vary by device (e.g. day-parting, information vs. entertainment content, etc.), the role of custom video in driving engagement, the effectiveness of auto-play video and ads (by Facebook and other content providers), how to combat bots/fraudulent traffic (estimated at 36% of all ads by comScore), appropriate buying criteria for video ads (GRP/reach, engagement, etc.) and lots more!
The full session video is included below.