Daisy Whitney and I are pleased to present the 25th edition of the VideoNuze Report podcast, for July 31, 2009.
This week I provide some additional thoughts on the new web site 15 Seconds of Fame (http://15sof.com/), which I posted about yesterday. The site is a broadband, social media-based version of "American Idol," offering multiple online contests. Users pay $1 to enter their 15 second (max) video, which then funds the prizes ranging from $25-$100. It's a great example of what I call "purpose-driven" user generated video, meant to appeal to people who have talent and already have experience uploading video to YouTube and other video sharing sites.
Speaking of YouTube, Daisy picks up on her post about its latest sensation, the "JK Wedding Entrance Dance" which has gained over 12 million views. The video shows a wedding party proceeding down the aisle dancing to Chris Brown's "Forever." The video is a blast to watch, but more importantly, YouTube is highlighting on its blog that the video has also become a big money-maker for its rights-holders. By using YouTube's content management tools and "Click-to-Buy" links, there are now overlay ads to buy the song at Amazon and iTunes. YouTube reports that the click-through rate is 2x the average and helped drive the song to #3 on iTunes and #4 on Amazon. It's a nice win for everyone. Think the bride and groom (interviewed here on NBC's Today Show) are getting a cut?
Click here to listen to the podcast (12 minutes, 58 seconds)
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