Friday, March 12, 2021, 11:13 AM ET|Posted by Will Richmond
Welcome to the 552nd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
First up this week Colin and I discuss recent data from Strategy Analytics showing that globally, a record 109 million connected TV devices were bought in Q4 ’20. For the full year of 2020 over 305 million CTV devices were bought, another record. Amazon had the highest market share.
But user experiences across different CTVs still vary, including the presence of traditional grid guides and other content navigation which impact viewer choices. Colin provides a couple of tangible examples of how searching for content can yield sub-optimal results. We explore why this is the case and what might be done to change things.
Listen in to learn more!
Click here to listen to the podcast (25 minutes, 45 seconds)