I’m pleased to present the 509th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. We wish all our listeners well and hope that everyone is staying healthy.
First up this week, we discuss the success of Disney+ which now has 50 million paid subscribers, less than 5 months since launch. Both Colin and are impressed with the growth, which has been remarkably steady on an average daily basis. Disney+ is clearly way ahead of its forecast of 60-90 million subscribers in September, 2024. Colin thinks there may have been an “under-promise, over-deliver” approach in forecasting. Regardless, Disney+ looks like it’s in a strong position.
We then turn our attention to Quibi, which launched earlier this week. We both like the app and think it’s quite functional. We also recognize that we’re not in the target audience, so the content isn’t necessarily for us. The big issues are that Quibi needs to be on connected TVs to give viewers more flexibility, and also a tier of free content (past the 90-day trial), to serve as an on-ramp for subscriber acquisition. Quibi is competing against an abundance of free alternatives; while it will get many trial sign-ups, conversion to paid will be the key challenge.
Listen in to learn more!
Click here to listen to the podcast (24 minutes, 21 seconds)